University of Leicester

What you'll study

This distance-learning MA blends media and communication theory with applied public relations practice. Core topics typically include media and society; public relations theory and ethics; strategic communication planning; digital and social media strategies; and research methods for media and communications. Study is organised around taught modules and a substantial final project or dissertation, allowing you to pursue either an applied campaign portfolio or a research-led thesis.

• Media and Society: contemporary debates in media studies, power, representation and audiences.
• Public Relations Theory and Practice: history and models of PR, stakeholder mapping, reputation management and professional ethics.
• Strategic Communication and Campaigns: planning, evaluation and measurement of communication initiatives, including integrated marketing communications.
• Digital Media and Social Networks: digital content strategy, social media analytics, online engagement and crisis communication online.
• Research Methods for Media and PR: qualitative and quantitative methods, content analysis, discourse analysis, survey design and ethical considerations.
• Dissertation or Major Project: an extended piece of independent research or an applied professional portfolio demonstrating mastery of theory and practice.

Teaching on the distance-learning route combines recorded lectures, live online seminars, moderated discussion boards and formative assessments. Assignments emphasise real-world tasks such as campaign briefs, media plans, press materials and analytical reports. Students benefit from flexible pacing while following a clear progression to complete the MA-level project.

Entry requirements

Applicants are normally expected to hold a good honours degree (or equivalent) in a relevant discipline such as media studies, communications, journalism, marketing or a related social science. Applicants with substantial professional experience in public relations, communications, journalism or marketing but without a traditional degree may be considered on an individual basis.

Typical application elements include a personal statement outlining your motivations and experience, academic transcripts, and references. International applicants will need to demonstrate proficiency in English to the university's required standard (for example, via an approved English language test) unless exempt.

Career prospects

Graduates of the MA Media and Public Relations go on to a wide range of roles across the public, private and third sectors. Common career paths include:

• Public relations officer or account executive in PR agencies
• Corporate communications and internal communications manager
• Digital and social media strategist or content manager
• Media analyst, press officer or spokesperson roles
• Policy communications and stakeholder engagement positions in government and NGOs
• Further academic research at MPhil/PhD level or roles in research and evaluation

The programme emphasises transferable skills—strategic thinking, writing for different audiences, campaign evaluation and research methods—valued by employers across sectors. Distance learners also retain their existing employment while studying, enabling immediate application of new skills in the workplace.

Why study at University of Leicester

The University of Leicester offers a research-informed learning environment within its School of Media, Communication and Sociology and related departments, combining academic expertise with practical engagement. The distance-learning MA is designed for flexibility: module materials are tailored for remote study, with online tutorials and virtual academic support to suit part-time and working students.

Students gain access to the university's online library and digital learning resources, dedicated dissertation supervision and careers support. The programme draws on staff with research and professional experience in media, communications and public relations, and benefits from the university's links with industry and public-sector communications practitioners.

Overall, the MA provides a balanced curriculum that prepares graduates for professional practice or further research, while allowing students to study from anywhere and continue their careers during study.