Massey University

What you'll study

The Bachelor of Communication combines core communication theory with practical skill development in writing, multimedia production and strategic messaging. You will study subjects such as communication theory, writing for different audiences, public relations and stakeholder engagement, digital and social media strategy, media law and ethics, and research methods. Practical modules typically cover audio and video production, multimedia storytelling, copywriting and campaign planning, and many students complete a capstone project or industry practicum that brings together research and applied work.

The degree is structured to build from foundation topics in the first year to more specialised and project‑based papers in later years. Electives allow you to tailor study towards areas such as corporate communications, digital content production, advocacy and community communication, or media analysis. Assessment is a mix of essays and reports, practical media assignments, group projects and presentations.

Entry requirements

Entry is at undergraduate level and typically requires New Zealand University Entrance (NCEA Level 3) including a pass in English, or an equivalent school qualification from another country. Applicants presenting other tertiary study, recognised certificates, or relevant work experience may be considered for admission as mature students. International applicants need to meet Massey University's English language requirements, normally demonstrated by an approved test such as IELTS or TOEFL, or by equivalent study in English.

Some pathways into the programme are available from foundation or diploma programmes, and credit transfer from previous tertiary study may be possible. Specific paper prerequisites can apply for some advanced subjects; check with the faculty or programme adviser if you have questions about your prior study.

Career prospects

Graduates of the Bachelor of Communication move into a wide range of roles across the private, public and not‑for‑profit sectors. Typical job titles include communications officer, public relations advisor, social media or digital content specialist, corporate communications executive, media producer, community engagement officer and campaign coordinator. The degree also provides a strong base for further study in journalism, marketing, public relations, media studies or postgraduate research.

Employers value the combination of practical media skills, strategic thinking and research literacy that the programme develops, and many graduates progress into leadership or specialist communications roles, in‑house communication teams, agencies, media organisations and government communications units.

Why study at Massey University

Massey University has a well established reputation for combining applied learning with research‑informed teaching in communication and media. The programme emphasises real‑world experience through practical assignments, industry projects and opportunities for internships or placements with local media, agencies and organisations. Students benefit from multimedia production facilities, access to staff who are active researchers and practitioners, and support services for careers and professional development.

Studying at Massey also provides flexibility in how you learn, with options for on‑campus and supported distance study that suit a range of students. The university’s links with industry and alumni networks help students connect with employers and build practical portfolios that assist with graduate employment.