Lincoln University

What you'll study

This programme combines advanced management theory, applied research methods and sector-specific practical skills to address contemporary issues in tourism. Core topics typically include sustainable tourism planning, destination and experience management, tourism policy and governance, tourism marketing and branding, finance and operations for tourism businesses, and research methods for tourism. Specialist seminars often cover indigenous and community-based tourism, climate change and resilience in tourism, events and festival management, and applied spatial tools such as GIS for tourism analysis.

Students usually choose between a primarily taught pathway with a capstone project and a research pathway that includes a substantial dissertation. Coursework modules emphasise case studies, industry engagement and field-based learning, while the research option develops independent research skills and may lead to publication or progression to doctoral study.

Entry requirements

Applicants are normally expected to hold a recognised bachelor’s degree in tourism, hospitality, business, environmental management or a related discipline, with a strong academic record. Applicants with substantial professional experience in the tourism sector may also be considered.

International applicants must meet the University’s English language requirements (for example, an academic IELTS score commonly accepted at the postgraduate level). Additional documentation such as a statement of purpose, curriculum vitae and academic references are usually requested. Admissions may require interview or evidence of relevant industry experience for professional pathways.

Career prospects

Graduates of the Master of Tourism Management move into leadership and specialist roles across the public, private and non-profit sectors. Typical career outcomes include destination and regional tourism manager, tourism planner or policy advisor, sustainability and environmental manager for tourism enterprises, product development and experience designer, events and conference manager, tourism marketing and digital communications specialist, consultant or analyst, and roles within iwi/Māori tourism organisations. The degree also provides a pathway to research careers and doctoral study for those interested in academic or applied research positions.

Why study at Lincoln University

Lincoln University specialises in land, environment and community-focused study, giving its tourism programme a strong emphasis on sustainability, place-making and community engagement. The University’s scale supports close student–staff interaction, applied field work and practitioner connections across regional and national tourism organisations. Lincoln’s location near Christchurch and access to diverse landscapes provides accessible field-trip opportunities for studying destination management, rural and nature-based tourism. Students benefit from interdisciplinary collaboration with staff in environmental science, agribusiness and Māori studies, which supports a holistic understanding of tourism’s role in social, cultural and ecological systems.