Oxford Brookes University

What you'll study

The programme begins with a foundation year designed to consolidate academic study skills, numeracy and introduction to business concepts. In subsequent years you will study a mix of core business modules and specialist marketing units, balancing theory with applied projects and industry-relevant practice.

• Foundation year (typical content): academic skills and study techniques; introduction to business and economics; basic accounting and finance for non-specialists; fundamentals of marketing; quantitative skills and statistics; communication and digital literacy.
• Year 1–3 core themes: principles of management and organisational behaviour; business economics; financial and managerial accounting; marketing principles; consumer behaviour; marketing communications and branding; digital marketing and social media strategy; market research methods and data analysis; strategic management; business ethics and sustainability.
• Applied and practical learning: marketing campaigns and briefs; live consultancy projects with external organisations; business simulations; group projects and presentations; use of marketing analytics tools and customer relationship management (CRM) systems.
• Optional and advanced modules: international marketing; services marketing; digital advertising and SEO; entrepreneurship and innovation; sales management; retail management; strategic brand management; elective specialisms or a dissertation/major project in marketing or business management.
• Assessment methods: combination of essays, exams, group coursework, individual projects, presentations and practical briefs designed to develop analytical, creative and professional skills.

Entry requirements

The programme is aimed at applicants who either meet standard entry criteria for undergraduate study or who benefit from the integrated foundation year to prepare for degree-level study. Typical offers ask for successful completion of A-levels (or equivalent qualifications such as BTEC or Access to Higher Education), or an appropriate international qualification such as the International Baccalaureate.

• Applicants without traditional qualifications are considered through the foundation route, which expects evidence of academic potential and proficiency in English.
• GCSE-level English and mathematics (or recognised equivalents) are commonly required or strongly recommended prior to progression to the main degree years.
• International applicants will need to meet English language requirements; accepted tests and scores are those consistent with undergraduate study at UK universities.
• Selection may consider personal statements, references and any relevant work or volunteering experience that demonstrates motivation for business and marketing study.

Career prospects

Graduates move into a wide range of roles across business and marketing functions. The programme develops practical skills, analytical ability and commercial awareness valued by employers in diverse sectors.

• Typical graduate roles include marketing executive/assistant, digital marketing coordinator, market researcher, brand assistant, sales or account executive, and social media specialist.
• With experience or further study, graduates can progress to roles such as marketing manager, brand manager, product manager, marketing analyst or strategic planner.
• The degree also provides a foundation for careers in related fields including management consulting, retail management, advertising, public relations and small business/entrepreneurship.
• Placement opportunities, live projects and industry engagement embedded in the course help build professional networks and employability skills.

Why study at Oxford Brookes University

Oxford Brookes has a practical, career-focused approach to business education, emphasising applied teaching, close links with employers and opportunities to work on real-world projects. The university offers dedicated support for students progressing from a foundation year into degree study, including academic skills development and personalised tutoring.

• Strong emphasis on employability: modules and assessments are designed to develop transferable skills sought by employers, and there are opportunities for placements and industry collaboration.
• Modern teaching facilities and access to business resources, including industry-standard software and learning support within the business school.
• Supportive student services, including careers guidance, workshops on applications and interviews, and mentoring to ease transition from foundation to undergraduate study.
• Location advantages: proximity to a city with a vibrant business community and transport links that facilitate internships and employer engagement.