Auckland University of Technology

What you'll study

This programme combines core marketing principles with applied skills in contemporary practice. Typical subject areas include marketing management and strategy, consumer behaviour, marketing research and analytics, digital and social media marketing, brand and communications management, and marketing project work. Teaching emphasises practical application through case studies, group projects, client briefs and a capstone marketing project that integrates strategy, research and implementation.

• Marketing Management and Strategy
• Consumer Behaviour and Segmentation
• Marketing Research and Analytics
• Digital Marketing and Social Media Strategy
• Brand Management and Marketing Communications
• Pricing, Product and Channel Management
• Capstone Project or Applied Marketing Practicum

The programme is typically completed in one year full-time, with part-time study options available. Assessment mixes individual and group assignments, presentations, practical marketing plans and project reports. Class formats include lectures, workshops and industry-linked projects designed to build workplace-ready skills.

Entry requirements

Applicants normally need a bachelor’s degree from a recognised university. Candidates with a degree in a non-business discipline are welcome; the programme is designed to provide a conversion pathway into marketing. Applicants without a relevant degree but with substantial professional experience in a business or marketing role may be considered.

All students must meet the university's English language requirements for postgraduate study; international applicants should consult AUT for acceptable evidence of English proficiency and any additional documentation required.

Career prospects

Graduates go on to roles across marketing, communications and commercial functions in both private and public sectors. Common career paths include:

• Digital marketer or social media manager
• Brand or product manager
• Marketing communications and advertising roles
• Market researcher or customer insights analyst
• Sales and business development with a marketing focus
• Marketing consultant or agency account manager

The practical orientation of the programme, industry-linked projects and Auckland’s dynamic business environment help graduates enter or advance within agencies, corporates, start-ups, not-for-profits and government organisations.

Why study at Auckland University of Technology

AUT offers a hands-on learning approach with strong links to industry in New Zealand’s largest city. The Business School provides teaching by staff with professional marketing experience, guest lectures from practitioners, and opportunities for applied client projects and internships. Students benefit from modern facilities, specialist workshops in digital marketing tools and analytics, and career support services that assist with CVs, networking and employer connections. Studying at AUT gives access to the Auckland market and a practical degree designed to prepare graduates for immediate contribution in marketing roles.