Concordia University

What you'll study

The MSc in Marketing combines advanced coursework with supervised research to develop specialist knowledge in contemporary marketing practice and theory. Core topics typically include consumer behaviour, marketing strategy, marketing research methods, and marketing analytics. Students also study digital marketing, brand management and pricing strategy, and choose electives that may cover services marketing, international marketing, social media analytics and product innovation.

Research training is a substantial component: students take courses in statistics and quantitative methods, qualitative research techniques, and design of experiments. The programme culminates in an independent research project or thesis under the supervision of faculty members, giving students the opportunity to apply theory to empirical problems and prepare for publication or doctoral study.

Entry requirements

Applicants are normally expected to hold a recognised bachelor's degree with a strong academic record, typically in business, economics, social sciences or a related field. Relevant undergraduate coursework in marketing, statistics or quantitative methods is advantageous. Admissions commonly consider the whole application package: transcript, curriculum vitae, statement of purpose outlining research interests, and one or two academic or professional references.

Some applicants may be asked to submit GMAT or GRE scores, particularly if their academic background does not clearly demonstrate quantitative preparation. Applicants whose first language is not English must provide evidence of English proficiency through an approved test unless they qualify for a waiver under the university's policy.

Career prospects

Graduates of the MSc in Marketing pursue roles across industry and academia. Typical career paths include marketing analyst, consumer insights specialist, brand or product manager, digital marketing strategist, market research consultant and pricing analyst. Those with strong quantitative and research skills often move into data science or marketing analytics positions, while others use the programme as preparation for doctoral studies and careers in teaching or research.

Concordia graduates benefit from Montreal's diverse economy, with opportunities across technology, consumer goods, finance and creative industries, and from the programme's emphasis on translating research into practical business solutions.

Why study at Concordia University

Concordia's John Molson School of Business is known for its applied research orientation and close engagement with industry, providing opportunities to work on real‑world marketing problems. Students have access to experienced faculty whose research covers consumer behaviour, analytics, digital marketing and strategy, as well as to university career services, entrepreneurship supports and networking events in Montreal's vibrant business community.

The university's bilingual, multicultural setting offers exposure to North American and international markets, while its research infrastructure and faculty supervision provide a solid foundation for students aiming for advanced professional roles or further academic study.