Bournemouth University

What you'll study

This programme blends strategic management theory with applied hospitality and tourism practice. Core modules typically cover international hospitality management, strategic tourism management, service operations and quality management, and research methods for hospitality and tourism. Teaching emphasises contemporary industry themes such as digital distribution and revenue management, sustainability and responsible tourism, experience design, and international marketing.

Learning is delivered through a mix of lectures, seminars, case studies, practical workshops and group projects. Students often undertake applied consultancy projects with industry partners or a work-based placement, and complete a major independent research dissertation or a practice-based applied project that addresses a real business or policy challenge.

• Strategic Hospitality & Tourism Management
• Service Operations and Revenue Management
• Tourism Policy, Planning and Sustainable Development
• Digital Marketing and Distribution in Hospitality
• Research Methods and Applied Project/Dissertation
• Leadership, People Management and Organisational Behaviour

Entry requirements

Applicants are normally expected to hold a recognised undergraduate degree (UK honours or international equivalent). A 2:2 honours degree is commonly acceptable; holders of a lower second-class degree with relevant professional experience may also be considered. Candidates with substantial managerial experience in hospitality, tourism or events may be considered through a professional entry route.

Applicants whose first language is not English will need to demonstrate proficiency in English. Typical requirements are an academic IELTS score around the mid-6.0s overall with no element below a set minimum, or an equivalent recognised qualification. Specific entry requirements may vary by applicant profile and mode of study (full-time, part-time or distance-learning).

Career prospects

Graduates pursue management and leadership roles across a wide range of hospitality and tourism organisations. Common career destinations include hotel and resort management, operations and revenue management, destination management and tourism development, events and conference management, and customer experience or marketing roles within travel companies.

Other pathways include consultancy, policy and planning roles within public or non-governmental organisations focused on tourism, roles in hospitality technology providers, and progression into research or academic careers. The programme’s industry projects and placement opportunities are designed to enhance employability and professional networks.

Why study at Bournemouth University

Bournemouth University offers a practice-led learning environment with strong links to the hospitality and tourism industry, helping to connect students with employers through live projects, guest lectures and placement opportunities. Teaching teams combine academic expertise with professional experience in service industries, and courses are designed to reflect current industry practices such as digital distribution, sustainability and experiential design.

The university’s location on the south coast provides proximity to a range of hospitality, events and tourism businesses, and students benefit from applied learning facilities and simulation activities that develop operational and managerial competence. The programme’s emphasis on applied research and professional practice helps graduates move quickly into managerial roles or continue to specialised postgraduate study.