Keele University

What you'll study

The programme integrates theoretical study of cinema with practical writing workshops. In the first year you typically take introductory modules in film history and film analysis alongside core creative writing modules that focus on craft, genre and process. Across the course you will encounter a mix of lectures, seminars and practical workshops.

• Film studies modules — film history and movements, film theory and methods of analysis, genre studies, national cinemas, and specialist topics such as documentary, auteur studies or screen adaptation.
• Creative writing modules — fiction and prose craft, poetry, writing for stage and screen (screenwriting and playwriting), creative non-fiction, editing and polishing work, and workshop-based peer critique.
• Practice and production — opportunities to produce short screenplays, short films in collaboration with media/production students where available, and creative portfolios of written work.
• Research and final project — in the final year you normally complete a substantial dissertation, a written research project on a film-related topic, or a major creative project (for example a short film script or a portfolio of creative pieces) accompanied by a commentary.

Teaching methods emphasise close reading of films and texts, writing practice, peer feedback and independent research. Optional modules may allow you to explore related areas such as media industries, digital storytelling, or adaptation studies. Opportunities for placements, internships or study abroad options may be available as part of the flexible degree structure.

Entry requirements

Typical entry requires a secondary school qualification equivalent to UK A-levels, often expressed as grade ranges rather than a fixed offer. Applicants with a combination of qualifications such as A-levels, BTECs, Scottish Highers, Irish Leaving Certificate or the International Baccalaureate are normally considered. Keele welcomes mature students and those with relevant vocational experience.

Typical academic expectations include:

• A-levels or equivalent in any subjects; arts, humanities and social science subjects are helpful but not essential.
• BTEC or other vocational qualifications are usually considered on an equivalent basis.
• International Baccalaureate candidates are considered with appropriate point ranges.
• English language proficiency for international applicants demonstrated through recognised qualifications or tests (if English is not the first language).

Applicants may be asked to provide a personal statement demonstrating interest in both film and creative writing. While a portfolio of creative work is not always required, submitting examples of writing or related creative activity can strengthen an application.

Career prospects

Graduates from this programme move into a wide range of careers across the creative and cultural sectors. Common destinations include:

• Film and television production roles, including assistant production, script development and researcher positions.
• Scriptwriting and playwriting for screen, stage and new media, or further training in screenwriting and filmmaking.
• Publishing, journalism, copywriting, content creation and editorial roles.
• Marketing, public relations and communications within cultural organisations.
• Arts administration, festival programming and roles within museums or galleries.
• Teaching and further academic study (MA, MPhil/PhD) in film studies, creative writing, media studies or related disciplines.

The combination of analytical skills and creative practice developed on the course also supports employment in a broad range of other sectors where strong written communication and critical thinking are valued.

Why study at Keele University

Keele offers a supportive campus environment with close-knit teaching groups and emphasis on independent learning. The university’s interdisciplinary ethos allows students to combine study across film and creative writing with modules from other departments, fostering flexible intellectual development.

Students benefit from small-group seminars and workshop teaching, experienced academic staff with expertise across film theory and creative practice, and access to campus learning resources including libraries and media equipment where available. Keele’s student support services and careers guidance help with employability skills, placements and onward study. The programme’s balance of critical study and practical creative work makes it suitable for students who want both an academic and practice-based approach to film and writing.