De La Salle University

What you'll study

The programme combines core business fundamentals with specialised marketing subjects to prepare students for contemporary marketing roles. Early years cover foundational courses in economics, accounting, management, statistics and principles of marketing. Core and elective marketing modules follow, along with practical projects and a capstone.

• Core business foundations: microeconomics and macroeconomics, financial accounting, managerial accounting, organisational behaviour, business law and business communication.
• Marketing fundamentals: Principles of Marketing, Consumer Behaviour, Marketing Research, Marketing Management.
• Analytical and digital skills: Marketing Analytics, Quantitative Methods for Business, Digital Marketing, E-commerce and Social Media Strategies.
• Strategic and applied marketing: Brand Management, Product and Pricing Strategy, Retail and Sales Management, Services Marketing, Integrated Marketing Communications, Strategic Marketing Planning.
• Experiential learning: group consultancy projects, case studies, industry practicum or internship, and a senior capstone or thesis integrating marketing strategy and implementation.
• Electives and special topics: topics such as consumer insights, sustainability and marketing, entrepreneurship, and international marketing depending on availability and student interest.

Entry requirements

Applicants are expected to have completed secondary education (high school) with a strong academic record. Typical requirements include satisfactory performance in mathematics and English. Admission usually involves meeting the university's general entry criteria, which may include an entrance examination, submission of academic transcripts, and other standard application materials.

International applicants may be asked to demonstrate equivalent academic qualifications and proficiency in English. Mature applicants or those with relevant work experience should check with the university for alternative entry pathways.

Career prospects

Graduates of the Marketing Management degree are prepared for a wide range of roles across private, public and non-profit sectors. Common career paths include:

• Brand or product manager
• Digital marketing specialist and social media manager
• Marketing analyst or market researcher
• Sales manager or account executive
• Retail manager and category manager
• Advertising and communications planner
• Entrepreneur and business development roles

Graduates also progress to postgraduate study in marketing, business administration (MBA) or specialised areas such as data analytics and communications.

Why study at De La Salle University

De La Salle University offers this programme through its well-established business faculty with strong connections to industry in the Philippines and the region. Students benefit from experiential learning opportunities including internships, consultancy projects with real clients and access to industry speakers and alumni networks.

The university provides modern teaching resources, business laboratories and student organisations focused on marketing and entrepreneurship. Opportunities for international exchange and collaborative research projects give students exposure to global marketing practice while maintaining a curriculum responsive to local market needs.