United Business Institute

15 Programs 2 Degree levels

A specialised Master's that combines artificial intelligence, data analytics and retail marketing to prepare students for management roles in digital commerce. Suited to graduates or professionals aiming to bridge marketing, technology and strategy—those who want practical AI and Python skills applied to e‑commerce and omnichannel retail challenges.

What you'll study

The curriculum emphasises consumer insight, data analytics and strategic management for retail and e‑commerce. Students work with practical tools such as Python and follow a capstone project that aims to deliver real social or economic impact. The programme also covers how generative AI operates and how to apply it ethically and professionally in business contexts. Students may access Microsoft certifications to strengthen technical profiles.

Entry requirements

Intakes are in March and September. The programme duration is 1–2 years, taught in English, with delivery options in Brussels or online. The award is 90 ECTS. Specific academic or professional entry criteria are not detailed on the source page and should be checked with the admissions office.

Career prospects

Graduates are prepared for roles that combine marketing, technology and strategy in AI‑driven commerce and retail organisations. The programme targets professionals who will create, optimise and scale retail and e‑commerce business models, improve digital shelf performance, and apply data‑driven decision making to customer engagement and growth challenges.

Scholarships & funding angle (general)

Fees are published on the programme page: EUR 11,900 for EEA students and EUR 17,000 for non‑EEA students; online costs are country dependent. The source references fees and scholarships but does not list specific scholarship amounts or eligibility—prospective applicants should consult UBI’s fees and scholarships information for available funding and deadlines.

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Programme details are indicative and may change — always verify current information with the official university website before applying.