United Business Institute

Programme overview

This executive Master examines the strategic role of artificial intelligence in transforming e‑commerce and retail marketing. Delivery is available in-person, hybrid and online with a focus on industry engagement, Microsoft certifications and intensive use of generative AI tools. The programme includes access to UBI’s Venture Creation Lab, optional international business weeks (e.g. LSE or Babson), and workshops with corporate partners.

What you'll study

• Phase 1: Ethics, responsibility and sustainability; professional competencies for future work; wellbeing and effective use of transformative technologies; business strategy; Python applied to business; data visualization and storytelling; business analytics.
• Phase 2: The current e‑commerce landscape; AI in e‑commerce; Retail Media and AI.
• Phase 3: Final integrator project with three customizable options: a business or consultancy plan for a new or existing firm; an applied research project on AI adoption in business; or participation in the Venture Creation Lab to develop a technology-based startup.
• Programme features: class sizes of about 30–35; one-to-one coaching and mentorship from technology leaders; industry‑led curriculum and guest speakers; intensive use of Gen AI (e.g. Copilot/ChatGPT4/Alexandria) and Microsoft tools such as Azure and Power BI; access to Microsoft Learning for Educators and certifications.

Entry requirements

The source text lists admission requirements but does not provide specific academic or professional thresholds. Applicants should consult the programme page or admissions office for exact prerequisites and application procedures.

Career prospects

Graduates are prepared for roles that bridge AI, digital commerce and marketing strategy, including leadership positions in e‑commerce, retail media, digital marketing, product management for online retail platforms, and tech‑driven startup roles. The programme emphasises skills to improve digital storefronts, customer engagement and sustainable growth while offering networking, internships and career services support.

Scholarships & funding angle (general)

The published text does not list specific scholarships. Prospective students should enquire about UBI scholarships, corporate partner fees (e.g. special rates for BECI members), employer sponsorship, and external funding; also check for Microsoft‑linked resources and any programme-specific discounts or financial aid offered by the school.