Algonquin College

What you'll study

Coursework balances theory and applied practice in media selection, marketing research and digital analytics. Students learn to conduct marketing research, interpret digital analytics to inform decisions, and develop communications plans for real clients.

• Examples of Level 03 courses: Digital Analytics I (ADV4301)
• Audience and Media Insight (ADV4303)
• Cooperative Education and Job Readiness (GEP1001)
• Introduction to Research (PHI2000)
• Elective language and communication options such as Interpersonal Communication (ENL2025), beginner French (FLS3101/FLS3102), Indigenous Self-Representation (GED2300), Principles of Urban Planning (GEO2300), and Spanish Beginner 1 (LAN3101).

Entry requirements

Applicants may enter the four-year honours program. Eligible graduates of the Business Administration – Marketing Ontario College Advanced Diploma or the Business – Marketing Ontario College Diploma can apply to the pathway program and receive up to 12 course credits, reducing the program length to three years.

Career prospects

Graduates typically pursue roles in media and communications teams across government, non-profits, associations, advertising and digital agencies, and private corporations. Job areas include advertising, public relations, marketing communications, social media, professional writing and journalism.

Scholarships & funding angle (general)

As with most postsecondary programs, students should explore institutional scholarships, program-specific awards, co-op earnings during paid work terms, and external bursaries. International students should confirm Post-Graduation Work Permit (PGWP) eligibility as indicated by the college.