A four-year honours degree that trains students to plan and run events at local, national and international scales across entertainment, sport, corporate, tourism and cultural sectors. Suits students aiming for mid-management roles in event operations, marketing, project management or entrepreneurship who want practical experience through co-op placements and a live client project.
Study areas are multidisciplinary and focused on mid-management competencies. Core topics include strategic planning, marketing, project management, logistics, operations and risk management, safety and security, revenue generation, public relations, economics, finance, entrepreneurship, people management, intercultural relations, sustainability and crowd management. Practical learning features a capstone live-event design and execution and work-integrated co-op terms. Example Level 01 courses listed on the program page include Event Computer Applications and Microeconomics.
Specific admissions criteria are set by the college and may vary by intake; prospective applicants should consult the Algonquin College admissions pages for current requirements and application instructions.
Graduates are prepared for roles in event management and coordination across sectors such as sport, entertainment, festivals, corporate events, tourism and cultural programming. The program targets mid-management skill development for positions involving operations, logistics, marketing, sponsorship and project leadership, with pathways into entrepreneurship and agency or in-house event teams.
The program includes paid co-op work terms (students reported potential earnings between $7,000 and $10,000 per work term on the program page), though placements are not guaranteed and co-op fees apply. International students should note the program is eligible for a Post-Graduation Work Permit; applicants should review institutional and external scholarship and funding options separately.
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