Wisconsin Lutheran College

Programme overview

This undergraduate major prepares students to ethically apply data analytics within business settings, emphasizing turning raw numbers into actionable insights. The curriculum balances statistical techniques, modeling and modern analytics tools so graduates can support strategic decision-making across organisations. The programme is offered through the School of Business and can be combined with other business majors while still allowing graduation in four years.

What you'll study

Coursework includes subjects that develop machine-assisted and human-centred analytics skills. Sample topics cited in the programme are:

• AI Fundamentals for Business
• Data Visualization
• Advanced Data Modeling Systems

Students gain hands-on experience with industry-standard software and languages such as Excel, Tableau, PowerBI, Python and R.

Entry requirements

The source text does not list specific admission criteria for the major. Prospective students should consult Wisconsin Lutheran College admissions for standard undergraduate entry requirements and any major-specific prerequisites.

Career prospects

The programme highlights a range of analytical career paths graduates can pursue, including:

• Business Intelligence Analyst
• Marketing Analytics Manager
• Operations Research Analyst
• Market Research Analyst
• Financial Analyst
• Quantitative Analyst
• Data Analyst

The college notes strong local employer interest and internship opportunities with large corporations, small businesses and nonprofits.

Scholarships & funding angle (general)

The programme page does not specify scholarships; students should review WLC’s institutional scholarships, financial aid options and merit/need-based funding available to undergraduates. Early contact with the School of Business can help identify internship-related funding or employer connections that support experiential learning.