NorthCap University

What you'll study

Students take core business and management courses alongside targeted subjects in entrepreneurship and family business. Core topics include:

• Principles of Management
• Fundamentals of Marketing Management
• Financial Management
• Business Research Methods
• Operations Management
• International Business
• Business Policy & Strategy

Specialisation and entrepreneurship-focused courses include:

• Fundamentals of Family Business
• Social Entrepreneurship
• Entrepreneurial Marketing
• SME Financing
• Human Resource Management in Family Business
• Formulating Business Plans
• B2B Marketing
• Design Thinking & Innovation
• Customer Relationship Management

Practical components emphasise industry readiness: Minor and Major Projects, a Summer Internship, workshops, business simulations, industry interactions and access to the NCU Incubation & Innovation Centre.

Entry requirements

Applicants must have completed 10+2 (CBSE or equivalent). Admission requires qualification in CUET-UG or another recognised national undergraduate test in the discipline; candidates who have not taken such tests may sit NCU's own entrance examination for the programme.

Career prospects

Graduates can start and scale new ventures or assume leadership in family firms. Typical roles highlighted by the programme include startup founder, family business successor, business consultant, business development manager, and marketing or sales strategist. The degree also supports progression to postgraduate study such as an MBA or specialised PG courses in entrepreneurship and innovation.

Scholarships & funding angle (general)

Students are encouraged to explore institutional financial assistance, merit- and need-based scholarships, and incubation-linked funding opportunities. Practical routes to support include internship stipends, mentorship networks that facilitate seed funding, and university incubation services that help early-stage ventures access grants or investor introductions.