Graceland College

Programme overview

The Master of Business Administration provides a comprehensive grounding in core business disciplines while emphasizing leadership, strategic decision-making and contemporary trends such as sustainability, digital transformation and global business ethics. Delivery is available on the Lamoni campus and via an online campus option. The curriculum is designed to prepare students to analyze complex business problems and lead organizational change.

What you'll study

The required curriculum is composed of twelve-course units plus a capstone; most courses are 3 semester hours each. Core topics and courses listed in the program include:

• ECON5430 Managerial Economics (3 s.h.) — economic theory and methods applied to business decision-making, market analysis and forecasting.
• BUAD5120 Financial Management (3 s.h.) — financial planning, budgeting, capital budgeting, risk management and investment analysis.
• BUAD5130 Business Analysis (3 s.h.) — business process analysis, requirements gathering and techniques to identify improvement opportunities.
• BUAD5140 Strategic Management (3 s.h.) — formulation and implementation of long-term organizational strategy and sustainable competitive advantage.
• BUAD5250 Marketing Management (3 s.h.) — market research, consumer behavior, product development, pricing and promotional strategy.
• BUAD5260 Business Law and Ethics (3 s.h.) — contract law, intellectual property, employment law and ethical decision-making in business.
• BUAD5270 Strategic Human Resource Management (3 s.h.) — talent acquisition, development, performance management and aligning HR with business strategy.
• BUAD5280 Innovation and Change Management (3 s.h.) — fostering innovation, technology adoption, organizational culture and change implementation.
• BUAD5390 Research Methodologies (3 s.h.) — quantitative and qualitative research design, data analysis and evaluating business research.
• BUAD5410 Operations and Supply Chain Management (3 s.h.) — inventory, logistics, quality control and supply chain optimization.
• BUAD5411 Strategic Sales Management (3 s.h.) — sales forecasting, CRM, sales team management and negotiation strategies.
• BUAD6000 Business Strategy Capstone (Applied Science) (3 s.h.) — integrative applied project that brings together knowledge from across the curriculum to solve real-world business problems.

Entry requirements

The source text does not give detailed admissions criteria. Prospective applicants should consult the university's admissions office or program page for specific prerequisites, application materials and any experience or degree requirements.

Career prospects

Graduates gain a versatile business skill set applicable to leadership and management roles across functions such as finance, marketing, operations, human resources, sales and supply chain. The program’s emphasis on strategy, innovation and applied research prepares students for roles that require analytical decision-making and overseeing organizational change or new business initiatives.

Scholarships & funding angle

No specific scholarships are listed in the program text. Applicants should explore university-wide financial aid, graduate assistantships, employer tuition support and external scholarships; contact the university’s financial aid office for current funding options and eligibility details.