Full Sail University

Programme overview

This programme focuses on the business side of interactive entertainment and competitive gaming. Coursework combines industry context with practical skills in marketing, sponsorship, event operations, community management and revenue models so graduates can take business and operational roles in games and esports organisations.

What you'll study

• Industry foundations — structure of the games and esports ecosystems, stakeholders, revenue streams and business models.
• Marketing & audience development — digital marketing, influencer partnerships, community growth and brand strategy tailored to players and fans.
• Sponsorship & partnerships — building commercial proposals, negotiating sponsorships, and developing partner programs.
• Event and tournament operations — planning live and online events, logistics, broadcasting basics and production coordination.
• Monetization & product strategy — in-game economies, pricing, live services and publisher/developer commercial strategies.
• Legal, ethics & governance — contracts, IP, player agreements, regulatory considerations and integrity issues in esports.
• Data-informed decision making — using audience and performance metrics to inform marketing, operations and product choices.
• Project and business management — budgeting, team leadership, entrepreneurship and managing stakeholder expectations.

Entry requirements

Typical entry routes require a secondary school diploma or equivalent. Admissions generally consider academic records and evidence of interest in games or esports; practical experience such as running events, creating content, or participating in teams can strengthen an application. Transfer credit or prior learning may be evaluated where applicable.

Career prospects

Graduates often move into roles such as esports operations manager, business development or partnerships manager, event producer, community or audience development manager, sponsorship sales, product coordinator for games companies, or start-up founder in the gaming ecosystem. Opportunities exist across publishers, leagues, tournament organisers, influencer networks, marketing agencies and brands investing in esports.

Scholarships & funding angle (general)

Prospective students should explore institutional scholarships, merit and need-based awards, and programme-specific grants where available. Work‑study, internships with industry partners, and paid practicum roles can offset costs while building relevant experience. External funding may also come from industry foundations, brand partnerships or esports organisations that support education in the field.