Indiana Wesleyan University, Marion

What you'll study

The program covers a blend of marketing fundamentals and AI-enabled methods. Key learning goals include applying AI tools to marketing strategy, evaluating AI marketing tools with ethical and privacy-aware frameworks, studying consumer behavior through predictive analytics, and creating and managing digital content and brand experiences. Program-specific course codes listed include BUS-339, MKG-300, MKG-303, AIM-315, MKG-305, AIM-405, AIM-406, AIM-408, AIM-409, AIM-320, AIM-325, AIM-330, and AIM-335.

Entry requirements

Admission requires proof of high school graduation or GED and original transcripts from any prior college or university study at an institution accredited by a U.S. Department of Education and CHEA–recognized accrediting agency.

Career prospects

Graduates are prepared for roles that combine marketing and data-driven tools. The program lists potential careers such as AI Marketing Specialist, Marketing Data Analyst, Digital Marketing Strategist, Content and Social Media Marketing Manager, and Marketing Automation Coordinator. Coursework in predictive analytics, content creation, SEO, and marketing automation is intended to support employment across industries and product marketing teams.

Scholarships & funding angle

Tuition is listed at $455 per credit hour for the 90-credit program. Financial aid options noted include grants, loans, scholarships, veterans’ benefits, and employer reimbursement; applicable fees and additional charges for prerequisites or electives may apply. IWU also offers academic advising, career coaching, and stackable certificates to demonstrate progress during the program.