University of Adelaide

What you'll study

The Graduate Diploma in Marketing combines core marketing theory with applied skills in contemporary practice. Typical subjects cover consumer behaviour, marketing management, marketing research methods, and marketing communications, together with topics in digital marketing, marketing analytics and strategic marketing planning. The programme emphasises real-world application through case studies, project work and industry-based assignments.

• Core topics: marketing management, consumer behaviour, marketing research and segmentation, brand management.
• Digital and analytical skills: digital marketing strategy, social media marketing, marketing analytics and metrics, e-commerce fundamentals.
• Strategic and communications: integrated marketing communications, strategic marketing planning, product and pricing strategies.
• Capstone or project work: applied marketing project or industry-linked assignment that integrates research and strategy with practical implementation.

Entry requirements

Applicants are normally required to hold a recognised bachelor’s degree or equivalent qualification. Graduates from any discipline are eligible, though those without prior marketing or business study may be advised to undertake bridging units or preparatory coursework. Relevant professional experience can strengthen an application, particularly for candidates whose undergraduate studies are in a different field.

International applicants must demonstrate English language proficiency through an accepted test or equivalent evidence. The University of Adelaide assesses applications on academic merit and suitability for postgraduate study; specific course prerequisites and enrolment conditions are detailed on the university’s programme pages.

Career prospects

Graduates leave prepared for a range of marketing and commercial roles across public, private and not-for-profit sectors. Common entry and mid-level positions include marketing coordinator, digital marketing specialist, brand assistant, marketing analyst, market researcher and communications officer. With experience, graduates can progress to roles such as brand manager, marketing manager, product manager or marketing strategist. The programme’s focus on analytics and digital skills is particularly valuable for careers in CRM, social media management, e-commerce and marketing consultancy.

Why study at University of Adelaide

The University of Adelaide offers a well-established business and commerce teaching environment with strong links to industry in South Australia and nationally. Students benefit from access to business school staff with research and consultancy experience, practical learning opportunities, and a supportive campus community. Studying in Adelaide provides proximity to a diverse business ecosystem—ranging from start-ups to established companies—facilitating networking, internships and practical project placements that enhance employability.