Auckland University of Technology

What you'll study

The programme combines theoretical foundations with practical, industry‑focused practice. Core topics typically include communication theory and research methods, strategic and organisational communication, media and digital communication, public relations and campaigns, storytelling and content creation, audience and media analysis, and communication ethics and media law.

Students can expect a mix of taught modules and applied projects. Modules emphasise real‑world skills: strategic planning for communication campaigns, social and digital media management, crisis communication, message design, multimedia production, and evaluation of communication effectiveness. A substantial capstone or project component allows students to produce a professional portfolio piece, a research project, or an industry‑linked consultancy brief.

Entry requirements

Applicants are normally expected to hold a recognised bachelor’s degree or equivalent tertiary qualification. Graduates from any discipline are eligible; those without a communication background are able to enrol but may be advised to take introductory undergraduate papers as preparation. Relevant professional experience in media, marketing, public relations or related fields can also be considered.

Selection may involve assessment of academic transcripts and a statement of purpose. For some applicants the programme coordinator may request a portfolio of written or multimedia work or an interview to determine suitability for specific streams or project opportunities. International applicants must meet the university’s general English language requirements for postgraduate study.

Career prospects

Graduates move into a wide range of communication roles across private, public and not‑for‑profit sectors. Typical job titles include public relations practitioner, communications advisor, corporate communications manager, social media or content strategist, media analyst, internal communications specialist, and stakeholder engagement officer.

The qualification also provides a pathway to further postgraduate study in communication, media, marketing or related disciplines, including master’s research or professional programmes for those interested in academic or specialist research careers.

Why study at Auckland University of Technology

AUT has a strong vocational and industry‑engaged approach to communication education, drawing on staff with both academic and practitioner backgrounds. The university is located in Auckland, New Zealand’s largest media and business centre, which supports internship and networking opportunities with media outlets, agencies and corporate communication teams.

Students benefit from contemporary teaching facilities, access to multimedia labs and industry partnerships that enable applied projects and work placements. The Graduate Diploma is designed to be flexible for graduates from diverse backgrounds and to position students for immediate entry into professional communication roles or progression to advanced postgraduate study.