Qassim University

What you'll study

This programme balances theoretical foundations with hands-on practice. Core topics include media and communication theory, journalism (reporting and news writing), public relations and advertising, broadcast production (radio and television), digital media and social media strategy, photography and visual communication, audio and video editing, and media law and ethics.

• Foundations: introduction to communication studies, history of media, media research methods and cultural studies.
• News and Journalism: reporting techniques, feature writing, investigative methods, newsroom practice and multimedia journalism.
• Broadcast and Production: studio production, field production, sound design, camera operation and post-production workflows.
• Public Relations and Advertising: campaign planning, audience analysis, copywriting, branding and strategic communication.
• Digital Media: social media management, web publishing, content strategy, multimedia storytelling and basic web design principles.
• Law, Ethics and Policy: media ethics, intellectual property, press law and the regulatory environment affecting media practice.
• Research and Capstone: applied media research methods, a supervised internship or field training placement and a final project or portfolio demonstrating professional competence.

Teaching methods include lectures, seminars, practical lab sessions in audio/visual studios, workshops, guest lectures from industry practitioners and assessed placements with local media organisations.

Entry requirements

• A recognised secondary school certificate or equivalent with satisfactory academic standing in relevant subjects.
• Proficiency in Arabic is typically required, with additional English-language competency expected for some modules and resources.
• Admission may involve an interview, assessment tests or submission of a portfolio of relevant work (for applicants with prior media experience or CVs showing related activity).
• Non-Saudi or international applicants should provide certified educational documents and meet any language or equivalency checks set by the university.

Career prospects

Graduates from the Bachelor of Media and Communication move into a broad range of roles across public, private and third-sector organisations. Typical career paths include:

• Journalist, reporter or multimedia correspondent for print, broadcast and online outlets.
• Public relations officer, corporate communications specialist or media relations advisor.
• Social media manager, content producer, digital strategist or community manager.
• Broadcast producer, programme researcher, camera operator or editor in radio and television.
• Advertising executive, copywriter or media planner in agencies and marketing departments.
• Communications roles within government bodies, NGOs, educational institutions and private companies, and opportunities in media research, policy or teaching after further study.

Why study at Qassim University

• Regional relevance: the university serves the Al-Qassim region and offers opportunities to engage with local media outlets, community projects and public institutions.
• Practical facilities: access to media labs, audio/visual studios and equipment for hands-on training in production and post-production techniques.
• Experienced faculty: teaching combines academic expertise in communication studies with practitioners who bring current industry experience and professional networks.
• Work placements and partnerships: the programme emphasises internships and applied projects to build professional portfolios and employability.
• Pathways for further study: the degree prepares students for postgraduate options in media, communication, journalism, public relations and related fields.