Utica College

Programme overview

Utica University's Sports Management B.B.A. blends core business courses with sport-focused instruction and hands-on experiences. The curriculum is interdisciplinary, drawing on business, public relations and liberal arts, and connects classroom learning to practical settings such as the Nexus Center and the Professor Ray Simon Convergence Media Center.

What you'll study

The programme pairs management and marketing fundamentals with sport-specific modules and a sequence of practicums. Core course examples by year include:

• Year 1: SPM 101 Introduction to Sport Management; SPM 105 Sports Industry Practicum I; ECN 131 Principles of Microeconomics; PRL 182 Public Relations.
• Year 2: MGT 201 Principles of Organization and Management; SPM 205 Sports Industry Practicum II; SPM 211 Sports Marketing; SCM 285 Sports and The Media.
• Year 3: FIN 333 Corporate Finance; SPM 305 Sports Industry Practicum III; SPM 397 Sports Event Planning and Management; PRL 372 or JLM 372 Tools, Tactics, and Communication Channels.
• Year 4: SPM 405 Sports Industry Practicum IV; SPM 428 Strategic Sports Management; SPM 458 Sports Law; SPM 470 Internship or SPM elective.

Students also study accounting, economics, general management, marketing, law, finance, human resources, and strategic management and leadership. Public relations and media courses address media writing, marketing, sports marketing and legal topics relevant to sport settings.

Entry requirements

The source page does not list specific entry criteria. Prospective applicants should contact Utica University's Office of Admissions for application requirements and procedures.

Career prospects

Graduates are prepared for roles across intercollegiate and professional sport, sport marketing firms, fitness clubs, sporting goods sales, YMCA/YWCA, sport arenas, commercial recreational facilities, and other sport-related agencies. Typical job titles given by the programme include sports communication, event planner/coordinator, facility management, marketing coordinator/manager, public relations coordinator/manager, and sales coordinator/manager.

Scholarships & funding angle (general)

The course page does not specify scholarships; prospective students should consult Utica University's financial aid and admissions offices for scholarships, grants, work-study and other funding options.