IESEG School of Management

What you'll study

This executive Mastère Spécialisé combines strategic and technical modules to build competence across the digital marketing value chain. Teaching emphasises applied learning through case studies, hands-on labs, and a client-facing capstone project.

• Digital Marketing Strategy: frameworks for designing integrated online/offline marketing plans, customer journey mapping and channel strategy.
• Data Analytics for Marketing: fundamentals of marketing metrics, web analytics, cohort analysis, A/B testing and dashboarding to inform decisions.
• Customer Relationship Management & Marketing Automation: segmentation, lifecycle marketing, CRM platforms and automated campaign design.
• Search Marketing & Content Strategy: SEO/SEM principles, content marketing, editorial planning and performance measurement.
• Social Media and Community Management: platform strategies, influencer marketing, social listening and paid social campaigns.
• E‑commerce & Omnichannel Retailing: e‑commerce business models, conversion optimisation, payments ecosystems and logistics considerations.
• User Experience & Digital Product Design: basics of UX/UI, prototyping, usability testing and working with digital product teams.
• Digital Transformation & Change Management: organisational adoption, governance, digital culture and aligning technology with business strategy.
• Legal, Ethical and Privacy Issues: compliance essentials, data protection principles and ethical considerations in personalised marketing.
• Capstone Project / Consultancy: a real-world project with an organisational partner or an intensive applied assignment that integrates learning across modules.

Programme delivery is typically modular and executive-friendly, mixing evening or weekend modules, short on-campus immersions and online learning. Industry practitioners and faculty deliver a blend of theory, tools and best practice.

Entry requirements

Applicants are expected to hold a recognised undergraduate degree (Bachelor) or higher in business, marketing, engineering, communications or a related field, plus several years of professional experience. The programme targets mid-career professionals; as such, demonstrated professional responsibility in marketing, digital roles or entrepreneurship strengthens an application.

• Completed degree (Bachelor or equivalent) or significant professional experience in lieu of formal qualifications.
• Relevant work experience, typically a few years in marketing, digital, product, sales or consulting roles.
• Application documents: CV, academic transcripts, a statement of purpose and professional references.
• Language: proficiency in English is required; knowledge of French is beneficial for local internships and networking, depending on the cohort language.
• Selection interview (in-person or online) to assess motivation and fit for the executive format.

Career prospects

Graduates use the programme to accelerate their careers into senior digital roles or to lead digital initiatives within organisations. Typical career outcomes include:

• Digital Marketing Manager or Head of Digital
• E‑commerce Manager / Head of E‑commerce
• CRM Manager or Loyalty Programme Lead
• Growth Marketer or Performance Marketing Specialist
• Digital Transformation Consultant or Project Lead
• Product Manager for digital products and services
• Analytics Manager or Marketing Data Specialist
• Entrepreneur or founder of a digital start-up

IESEG’s career services, corporate partners and alumni network support job search, internships and in-company projects that help translate learning into concrete career moves.

Why study at IESEG School of Management

IESEG is a well-established business school with campuses in major French business hubs, offering close ties to industry and a focus on combining management education with practical skills. The school emphasises small-group teaching, international faculty and a strong network of corporate partners that feed into practical projects and recruitment opportunities.

• Executive-focused delivery: designed to fit the schedules of working professionals with blended learning and intensive on‑campus sessions.
• Applied learning: real company projects, case studies and practitioner-led seminars ensure immediate workplace relevance.
• International environment: diverse cohorts and global perspectives prepare participants for cross-border digital marketing challenges.
• Career support and networks: access to IESEG’s employer relations, alumni community and events to help progress into senior digital roles.

The programme is appropriate for those who want both strategic perspective and hands-on capabilities to lead digital marketing and transformation initiatives within organisations.