Suffolk University

Programme overview

This certificate develops strategic planning and management skills for marketers working in competitive global markets. Coursework emphasizes strategic planning, sales management, and assessing marketing campaigns, with options to focus on product innovation or global branding. The program is offered by the Sawyer Business School and is designed for part-time completion on campus across two semesters. Students may stack this certificate with Suffolk's Graduate Certificate in Data Analytics, and credits may be applied toward the MS in Marketing or other graduate business degrees where permitted.

What you'll study

Core study areas described by the program include:

• Fundamentals of strategic marketing planning
• Specialized sales management skills
• Methods for evaluating marketing campaigns
• Advanced topics that let you explore product innovation or global branding strategies

Entry requirements

Application components listed by the program are:

• Completed application and a $50 application fee (fee waived for attendees of a graduate admission event)
• Resume
• Unofficial transcripts of all post-secondary work (official transcripts, including proof of degree conferral, required before first class if admitted)
• Goal statement (essay)

Application deadlines are rolling; recommended submission dates are August 15 for the fall semester and January 4 for the spring semester. For admissions help the Office of Graduate Admission contact details are provided on the program page.

Career prospects

The program targets professionals seeking advancement in marketing roles that require strategic oversight, sales management, campaign evaluation, or responsibilities tied to product innovation and global branding. Completing the certificate can shorten time to an MSM or other graduate business degree if you later enroll in those programs.

Scholarships & funding angle (general)

Federal student loan aid may be available for this program; Suffolk's federal school code is 002218. The university also lists institutional financing options and discounts, and specifically mentions the Bright Horizons EdAssist Solutions Partner Scholarship Program and Suffolk Alumni Scholarships. Prospective students are directed to Student Financial Services for graduate loan and financing details and to the program page to view current tuition and fees.