Mercy College

What you'll study

The BBA in Marketing blends general business principles with marketing-specific theory and practical application. The programme typically includes core business modules such as Accounting, Finance, Management, Business Law and Economics alongside a marketing sequence covering:

• Principles of Marketing – introduction to marketing concepts, segmentation and the marketing mix.
• Consumer Behaviour – psychological and sociological drivers of customer choice.
• Marketing Research and Analytics – quantitative and qualitative research methods, data analysis and interpretation.
• Digital Marketing – social media strategy, search engine marketing, email campaigns and metrics.
• Advertising and Promotion – campaign planning, creative development and media planning.
• Sales Management and Retailing – professional selling, distribution and retail strategies.
• Brand Management and Product Strategy – positioning, lifecycle management and product development.
• International Marketing – marketing across borders, global market entry and cultural considerations.
• Capstone/Applied Project – team-based project with a real client or a simulated business case integrating marketing strategy, budgeting and measurement.

Students also complete general education requirements and may choose electives such as entrepreneurship, graphic design for marketing, e-commerce, or advanced analytics. Many pathways emphasise experiential learning through case competitions, internships and projects with local businesses or non-profits.

Entry requirements

Applicants are normally expected to hold a high school diploma or equivalent. Typical admissions criteria include a competitive high school GPA and a completed application with official transcripts. Standardised test requirements (SAT/ACT) may be optional depending on the institution's current admissions policy. International applicants should provide recognised proof of secondary completion and evidence of English proficiency where applicable (for example IELTS, TOEFL or equivalent).

Additional considerations that strengthen an application include a personal statement, a résumé outlining extracurricular activities or work experience, and letters of recommendation. Transfer applicants are usually considered on the basis of college transcripts; many programmes accept transfer credits for introductory business courses.

Career prospects

Graduates with a BBA in Marketing pursue a broad range of roles across industries. Common entry-level and early-career positions include:

• Marketing coordinator or specialist
• Digital marketing or social media specialist
• Market research analyst
• Sales representative or account executive
• Brand assistant or product marketing associate

With experience, alumni often advance to roles such as marketing manager, brand manager, director of marketing, sales manager or product manager. The skill set is also useful for careers in advertising agencies, public relations, retail management, e-commerce and consulting, as well as for entrepreneurs building and promoting their own businesses.

Why study at Mercy College

Mercy College offers a teaching environment that emphasises applied learning and close student–faculty interaction. Marketing students benefit from practical components—internships, client projects and experiential labs—that help translate classroom theory into workplace skills. The college's connections with regional businesses and professional networks create pathways for internships and employment.

Class sizes are typically smaller than at large metropolitan universities, allowing for personalised mentoring and guidance on career planning. Facilities and resources often include computer labs with marketing and analytics software, career services that support résumé preparation and interview coaching, and opportunities to participate in student-run marketing clubs and real-world projects.

This programme is appropriate for students who want a hands-on marketing education with a balance of analytics, creativity and business strategy, and who plan to move quickly into marketing or sales roles or continue to graduate study in business-related fields.