University of Tampa

What you'll study

The degree requires 16 credits of core coursework and 14–16 credits of electives, plus 14 credits of prerequisite foundation courses for students who need them.

• Required core courses (16 credits): Strategic Marketing Analysis (MKT 610); Business Research Methods (MKT 612); Selling and Sales Management (MKT 614); Marketing Capstone (MKT 700).
• Elective options (14–16 credits) include: Global Marketing (MKT 613); Services Marketing and Management (MKT 652); Strategic Brand Management (MKT 654); Digital Marketing (MKT 656); Buyer Behavior (MKT 657); Sport Marketing (MKT 658); Information Systems and Operations Management (ITM 608); Business Analytics (MKT 615); Internship (MKT 690); Special Topics in Marketing (MKT 695); Independent Study in Marketing (MKT 699).
• Prerequisite courses (14 credits) (for those who require foundational preparation): Essentials of Accounting (ACC 500); Foundations of Finance (FIN 500); Foundational Economics for Managers (ECO 500); Statistics for Decision Makers (QMB 500); Introduction to Marketing (MKT 500).

Entry requirements

The program page references admissions requirements and has specific international-student instructions; applicants should consult the university for full criteria. For program information and application steps contact the Office of Graduate and Continuing Studies at (813) 253-6249 or gradinfo@ut.edu, and see the online admissions materials linked from the program site.

Career prospects

Graduates use the degree to enter marketing roles, shift into marketing from other fields, pursue advancement within management tracks, or support new product and venture launches. Students develop a portfolio of applied work via consulting projects, internships, independent studies and the marketing capstone to strengthen employability in areas such as marketing strategy, digital marketing, sales management and analytics.

Scholarships & funding angle (general)

The program page includes financial information and graduate resources; prospective students should review UTampa graduate financial aid pages and contact the Office of Graduate and Continuing Studies for details on scholarships, assistantships or other funding opportunities.