Universidad Adolfo Ibáñez

Programme overview

Master in Marketing Management delivered in-person at the Vitacura campus. The programme runs from 8 April 2027 to 18 December 2028 with classes Fridays 15:00–19:30 and one Saturday per month 09:00–13:30; an inaugural session is scheduled for Thursday 8 April. Modality is presencial. The school emphasises a Learning by Doing approach, applied cases with 16 live-brand projects, and integration of artificial intelligence, automation and advanced analytics into marketing strategy.

What you'll study

The curriculum is organised across two years: Year 1 is delivered as a Diplomado in Marketing Management and Year 2 completes the Master. Core topics and modules include:

• Año 1 – Diplomado: Alignment; Insights; Mining; Value; Behaviour; Experience; Sustainability; Strategy.
• Año 2 – Master: Branding; Pricing; Digital; E-Commerce; Growth; Metrics; Content (module list continues from the source).

The programme mixes qualitative and quantitative methods, workshops on AI, creativity and communication, and real-company cases to link insight, creative execution and hard-data decision making.

Entry requirements

Intended for professionals with at least five years of work experience who seek strategic and practical marketing skills to assume leadership roles. The programme looks for candidates committed to professional development and able to apply learning without pausing their careers.

Career prospects

Graduates are prepared for senior marketing responsibilities in a range of organisations. The course aims to develop integrated strategic capabilities—from consumer insight and brand management to pricing, digital channels and growth sprints—so participants can lead marketing teams and initiatives in national and international companies.

Scholarships & funding angle

Price information is published as UF 390 with a registration fee (matrícula) of UF 10 and an early-enrolment tuition benefit for advance registration. The final cost is calculated according to the UF and US dollar value on the day. Formalising enrolment starts tuition payments in the month the programme begins.