University of Arkansas Grantham

2 Programs 2 Degree levels
Bachelor

Bachelor of Arts in Strategic Communication

DegreeBachelor
FieldMedia & Communication

Cost & earnings at University of Arkansas Grantham What students borrow here, and what they go on to earn

You borrow $21,956 median federal debt
You repay $250/mo over 10 years
Graduates earn $63,496 10 yrs after entry
Debt clears in — yrs of the salary premium
US Department of Education figures See the full breakdown →

An online BA in Strategic Communication that teaches practical communication, public relations, media writing and digital skills for working adults. Suited to learners balancing jobs or family who need a flexible, career-focused undergraduate track in communication strategy and media practice.

What you'll study

The curriculum brings together core communication concepts and applied courses. Areas explicitly covered in the programme include:

  • Introduction to strategic communication and communication theory (e.g., CO301)
  • Public speaking fundamentals and mediated presentation skills (e.g., CO101)
  • Interpersonal, group and organizational communication and conflict (e.g., CO201)
  • Business communication practices, including message design, reports and presentations (e.g., CO210)
  • Public relations: media relations, crisis communication, reputation management and PR planning (e.g., MKG460)
  • Contemporary topics such as digital and social media, crisis communication and media ethics, plus media writing and public relations practice

Entry requirements

The source text highlights strong transferability—students may transfer in up to 75% of credits—and multiple monthly start dates for easy entry. New and returning degree-seeking students receive a laptop at no additional cost. The program is accredited by the Distance Education Accreditation Commission (DEAC).

Career prospects

Graduates gain practical skills in writing, public speaking, media relations, crisis response and digital/social media—abilities applicable to roles in public relations, corporate communications, social media management, media writing and related communication positions. The program emphasizes both technical and soft skills employers seek, such as analytical thinking and persuasive communication.

Scholarships & funding angle (general)

The programme description notes affordability as a feature and provides a university-supplied laptop to degree-seeking students. Its DEAC accreditation supports credibility for financial aid or employer education partnerships; for specific scholarships, tuition rates or aid eligibility, consult the university’s financial services.

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Programme details are indicative and may change — always verify current information with the official university website before applying.