Abilene Christian University-Undergraduate Online

Programme overview

The Bachelor of Science in Advertising and Public Relations prepares students to craft messaging, manage media relationships, plan events and develop campaign strategy. The degree includes a student-run agency opportunity (Morris + Mitchell) where learners apply classroom concepts to real client work. The full curriculum requires 128 credit hours: 56 university hours, 67 major hours, 18 minor hours, and 5 elective hours.

What you'll study

Coursework focuses on practical skills in advertising, public relations and digital marketing alongside strategy and research. Students gain experience in creative advertising and brand storytelling, public relations and reputation building, social media and performance-driven digital campaigns, and market research methods used to guide planning.

• Hands-on agency practice through Morris + Mitchell delivering creative advertising, public relations, digital marketing and research services to real clients.
• Training in advertising concept development and complete brand storytelling.
• Public relations work aimed at shaping and communicating client narratives to build relationships and trust.
• Digital marketing including targeted social media and performance campaign development.
• Research and strategy activities such as surveys, focus groups and studies to inform decisions.

Entry requirements

The source page does not list specific admission criteria. Prospective students should consult the university admissions office or programme advisors for application prerequisites, transfer policies and any online-degree‑specific requirements.

Career prospects

Graduates are prepared for roles across advertising, PR and marketing functions. Typical positions cited by the programme include:

• Copywriter
• Social and interactive media manager
• Publicist
• Advertising and public relations manager
• Marketing and media manager
• Communications director
• Public relations specialist
• Event planner

Scholarships & funding angle (general)

The programme page does not specify scholarships. Students should explore institution-wide scholarships, department awards, work-study or external funding sources; participation in the student-run agency can strengthen portfolios and internship prospects, which may support competitive scholarship or employment opportunities.