Cost & earnings at Purdue University Northwest What students borrow here, and what they go on to earn
This Bachelor of Arts in Communication with a Public Relations concentration trains students in persuasive and professional communication grounded in rhetorical theory and practical work. It suits students who want hands-on experience in reporting, social media, interviewing and event-driven research to prepare for entry-level PR or business communication roles.
Coursework hones practical communication skills through group research and industry-style assignments. Key topic areas include:
The source page does not list specific admission criteria. Prospective students should consult the university admissions office or programme page for official entry standards and application steps.
Graduates are prepared for entry-level positions in public relations and business communication. The concentration’s mix of reporting, social media, interviewing, event planning and group research equips students for roles that require clear messaging, audience analysis and project coordination.
The programme page does not detail funding. Applicants should investigate university-wide scholarships, departmental awards, work-study and external PR or communication scholarships to help finance their studies.
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