Shobhit University, Meerut

What you'll study

Core teaching focuses on digital marketing strategy and its application to online commerce. Key topic areas presented in the course materials include:

• Digital marketing strategy and performance marketing
• Consumer behaviour and customer experience management
• Brand management and product marketing
• Marketing analytics and AI-driven marketing insights
• SEO, content strategy and growth marketing techniques
• Omnichannel retailing and e-commerce operations
• Use of marketing simulation tools and experiential learning through live marketing projects

Entry requirements

Applicants must hold a Bachelor’s degree or equivalent in any discipline from a recognised university with at least 50% aggregate marks. Admission is granted on the basis of a valid score in SUNET, CUET (PG), CAT, GMAT, MAT or XAT; high academic merit may also be considered.

Career prospects

Graduates are positioned for roles across digital and commerce functions. Typical job titles referenced by the programme include:

• Digital Marketing Manager
• E‑Commerce Manager / Digital Commerce Consultant
• Performance Marketing Manager
• Marketing Analytics Specialist / Growth Marketing Analyst
• Brand Strategist / Product Marketing Manager
• Customer Experience Manager / SEO & Content Strategy Manager

Scholarships & funding angle

The course page does not list specific scholarships. Prospective applicants should enquire with the university about available merit-based awards, fee concessions, payment plans and external scholarships; many business schools also support placements and internship pathways that can help offset study costs.