IE University

What you'll study

The programme builds on three core pillars: human behavior, business and analytics. You will learn how people think and what motivates behavior, apply those insights to organizational and customer contexts, and develop analytical tools to measure and communicate behavior-driven findings. Students can personalise their degree through two concentration tracks:

• Human-Centered Consulting: focused on solving real business challenges for clients using behavioral science and a consulting toolkit.
• Marketing & Talent Strategy: centred on designing, marketing and growing products and teams, including experience with an AI-powered simulation of business environments.

Entry requirements

The published material does not list specific admissions criteria on this page. The programme is presented as an undergraduate degree with September intake and English instruction; applicants should consult the university admissions pages for formal entry requirements and application procedures.

Career prospects

IE positions graduates for roles that apply behavioral insights in business and public-facing environments. Typical careers named by the programme include consultant, consumer behavior expert, behavioral scientist, market research analyst, talent/HR development manager and customer experience designer. The course emphasises practical, real-world experience and leadership approaches applicable to NGOs, private companies and consultancies.

Scholarships & funding angle

No programme-specific scholarships are detailed on the provided page. Prospective students should review IE University’s general scholarships and financial aid information; given the programme’s professional orientation, students may also pursue external funding or employer sponsorship for internships and project work.