Centro Universitário de Brasília, UNICEUB

Programme overview

This MBA combines strategic brand thinking, integrated communication and customer-experience (CX) management to prepare students to design, implement and evaluate brand-led business initiatives. The programme emphasises applied tools for positioning, stakeholder communication and experience design across digital and physical channels, targeting professionals who want to move into senior marketing, communications or CX roles.

What you'll study

Study focuses on three interconnected domains: brand strategy, strategic communication and customer experience. You will learn methods for diagnosing brand equity and market positioning, crafting coherent messaging for different stakeholders, and mapping customer journeys to improve satisfaction and retention. Coursework typically covers strategic planning, qualitative and quantitative customer insights, communication planning, digital and social media approaches, service and experience design, metrics for brand and CX performance, and change management to align organisations around customer-centred strategies.

Entry requirements

Applicants are normally expected to hold an undergraduate degree from a recognised institution. Professional experience in marketing, communications, sales, product or related areas strengthens an application and is often required for MBA-level cohorts. Typical application elements include academic transcripts, a CV or résumé, and a statement of purpose; some intakes may request interviews or evidence of professional achievements.

Career prospects

Graduates move into mid- to senior-level roles such as brand manager, head of communications, customer-experience manager, product marketing lead, or consultancy positions focused on brand and CX transformation. The skills developed are transferable across sectors—including FMCG, services, technology, healthcare and public institutions—where organisations prioritise coherent brand narratives and differentiated customer experiences.

Scholarships & funding angle

Prospective students should explore institutional scholarships, employer sponsorships and professional-development funds that support postgraduate study. Other funding routes include education loans, instalment payment plans and sector-specific scholarships offered by industry associations; preparing a clear business case that links the MBA to career progression can improve the chances of employer support.