Centro Universitário de Brasília, UNICEUB

Programme overview

This MBA focuses on the practical integration of digital marketing, performance measurement and media management. Teaching typically balances strategic frameworks, hands‑on tools and campaign planning so graduates can design data‑informed marketing initiatives and manage multi‑channel media investments.

What you'll study

The curriculum commonly covers core themes such as digital strategy, performance marketing (SEM, social advertising), analytics and metrics, content and community management, programmatic buying, media planning and attribution models. Coursework emphasizes applied projects, case studies and the use of marketing platforms and analytics tools to optimise campaigns and report ROI.

Entry requirements

Applicants will generally need a completed undergraduate degree. Programmes of this type often prefer or require professional experience in marketing, communications, sales or related fields; selection may include academic transcripts, a CV and an interview or statement of purpose. Specific admission rules are set by the institution.

Career prospects

Graduates are prepared for roles that bridge strategy and execution, for example digital marketing manager, performance marketing specialist, media planner/buyer, analytics lead, social media manager or consultant. The programme is designed to upskill professionals aiming for senior in‑house marketing roles, agency leadership or freelance consultancy.

Scholarships & funding angle

Funding options for professional MBAs typically include employer sponsorship, institutional scholarships, government or private educational loans, and occasional merit‑based discounts. Prospective students should consult the university’s admissions and financial aid offices for available awards and guidance on preparing a funding plan that reflects their career return on investment.