Stevenson University

What you'll study

Core study areas focus on the intersection of sport and business. Typical topics include sport marketing and communications, sport law and ethics, facility and event management, leadership and organizational behaviour in sport, finance and budgeting for sport organisations, and analytics for performance and operations. Practical learning experiences — for example internships, capstone projects, or applied seminars — give students the chance to manage real events, develop sponsorship proposals, and work with community or campus sport entities.

Entry requirements

Entry commonly requires a secondary-school completion credential or equivalent. Admissions panels look for evidence of academic readiness, interest in sport or business (through activities, work or volunteering), and communication skills. Many programmes also consider transferable college credits, portfolios of relevant experience, and may require an interview or statement of purpose.

Career prospects

Graduates move into roles such as sport operations coordinator, event manager, facility manager, community sport program director, sponsorship and partnership coordinator, or roles in marketing and ticketing for professional, collegiate and recreational sport organisations. The degree also provides a pathway to graduate study in business, sport administration or related areas.

Scholarships & funding angle

Prospective students should explore institutional scholarships, need-based aid, and sport-related awards that recognise athletic or leadership achievement. Work-integrated placements and part-time roles within campus sport departments can offset costs while providing relevant experience. Consult the university's financial aid office for application processes and advice on combining merit funding with external sport-sector scholarships.