Wittenborg University of Applied Sciences

Overview

Business Administration – Entrepreneurship and Digital Marketing at Wittenborg University of Applied Sciences offers a comprehensive blend of core business training and specialized modules focused on entrepreneurship and digital marketing. This program equips students with essential skills in marketing strategy, customer insights, and growth planning, enabling them to effectively launch, scale, or innovate within various business environments.

What You'll Study

The curriculum is designed to combine fundamental business principles with specialized training in entrepreneurship and digital marketing. Students can expect a mix of theoretical knowledge and practical project work. The program covers a range of focus areas including digital marketing strategy, social media marketing, marketing technologies, automation, and entrepreneurship.

Example modules include:

• Marketing Plan
• Business Plan
• Marketing Research
• Business Accounting
• Entrepreneurship
• Strategic Marketing
• Digital Marketing Strategy
• Social Media Marketing

Capstone / final-year focus: In the final year, students engage in core entrepreneurial projects alongside strategic digital marketing modules that support their go-to-market and growth planning initiatives.

For a complete list of modules and electives, please visit the programme website.

Entry Requirements

There are no specific GRE, GMAT, or GPA grading score requirements outlined for this program. However, applicants should ensure they meet the general entry criteria set by the university.

Career Prospects

Graduates of this program can pursue a variety of career paths in the fields of business administration, digital marketing, and entrepreneurship. Opportunities may include roles in marketing management, business development, digital strategy, and startup management, equipping students with the skills to thrive in diverse business environments.