Wittenborg University of Applied Sciences

Overview

The Business Administration - Business Analytics program at Wittenborg University of Applied Sciences equips students with essential business skills while integrating a strong focus on data analytics. This program is designed for individuals looking to leverage analytical tools to enhance decision-making in various business domains such as sales, marketing, and operations. The Data Analytics pathway within this course introduces innovative, technology-driven strategies that are crucial in today’s data-centric business environment.

What you'll study

This program combines a solid foundation in core business and marketing principles with comprehensive modules in information management and finance. Students pursuing the Data Analytics pathway will engage in analytics-focused learning to develop their skills further.

Indicative course areas

• Accounting and Bookkeeping
• Business Communication
• Managing Organisations
• Corporate Entrepreneurship
• Corporate Strategy
• Trademarks and Branding

Business Analytics focus (Data Analytics pathway)

• Understanding technology and data analysis concepts for marketing and information strategies
• Utilizing data-informed decision-making processes in business and customer relations
• Engaging in applied projects that align analytics with organizational objectives

Capstone / final project

As part of the program, students will typically complete a final project or thesis that illustrates their ability to apply their knowledge of business and analytics to practical challenges faced by organizations. Specific details regarding the format and requirements of this project can be confirmed with the university.

Entry requirements

While specific GRE or GMAT scores are not required for admission to this program, prospective students should check for any additional academic qualifications or GPA requirements as outlined by the university.

Career prospects

Graduates of the Business Administration - Business Analytics program can expect to pursue a variety of career paths in sectors such as marketing, finance, consulting, and data analysis. The skills acquired through this program will prepare them for roles that demand a combination of business acumen and data-driven decision-making capabilities.