London Metropolitan University

Overview

Events Management and Marketing (Hons) is an engaging BA program that merges practical event planning with contemporary marketing and analytical skills. Students will benefit from hands-on learning experiences through real-world projects, industry-relevant modules, and opportunities to participate in events both within and beyond the University setting.

What you'll study

The curriculum is designed to integrate event management with marketing principles, people management, and data-driven practices. Students will engage in a combination of core courses and experiential learning activities, allowing them to apply their skills in real event scenarios.

Indicative modules

• Event Planning and Management
• London’s Visitor Economy
• Managing People in Organisations
• Practice of Marketing
• Understanding and Managing Data

Placement year (optional)

Students have the option to pursue a paid, year-long placement between academic years. This placement is overseen by both the employer and the University, providing valuable industry experience and enhancing professional confidence.

Assessment and learning approach

Assessment methods typically combine academic evaluation with practical application, including project work, reports, and tasks related to events or marketing. Specific assessment formats may vary by module, so it's advisable to check the program details for updates.

Entry requirements

To be eligible for this program, candidates should meet the University’s standard entry criteria, which include:

• Minimum: CCC in three A levels (or 96 UCAS points from an equivalent Level 3 qualification)

Entry requirements may vary based on individual circumstances.

Career prospects

Graduates of the Events Management and Marketing program can pursue a variety of career paths in the dynamic events industry. Potential roles include event coordinator, marketing manager, and operations manager, among others. The skills acquired during the course will equip students to excel in various positions within the growing field of event management and marketing.