University at Buffalo

Master's in Arts, Entertainment, and Media Management

Overview

The Master's in Arts, Entertainment, and Media Management at the University at Buffalo is designed to equip students with the skills and knowledge necessary to thrive in the dynamic fields of arts, entertainment, and media. This interdisciplinary program combines theoretical understanding with practical experience, preparing graduates for various roles within these vibrant industries. Students will engage with industry professionals, gain insight into current trends, and develop a strong foundation in management principles relevant to the arts and entertainment sectors.

What you'll study

The curriculum encompasses a range of topics essential for effective management in the arts and entertainment landscape. Key areas of study include:

• Arts Management: Explore the unique challenges and opportunities in managing arts organizations, including budgeting, fundraising, and marketing.
• Media Strategy: Learn about the strategic use of media in promoting arts and entertainment, including digital marketing and social media engagement.
• Event Management: Gain skills in planning and executing various types of events, from concerts to exhibitions, ensuring a seamless experience for audiences.
• Cultural Policy: Understand the role of policy in shaping the arts and entertainment sectors, including funding, regulation, and advocacy.
• Leadership and Organizational Behavior: Develop leadership skills and understand organizational dynamics to effectively manage teams within the arts and media sectors.

Entry requirements

Applicants to the Master's in Arts, Entertainment, and Media Management program should possess a bachelor's degree from an accredited institution. While a background in arts, media, or business is advantageous, candidates from diverse fields are encouraged to apply. Additional requirements may include:

• A completed application form.
• Transcripts from previous academic institutions.
• A statement of purpose outlining career goals and motivation for pursuing the program.
• Letters of recommendation from academic or professional references.
• Relevant work experience or internships in the arts or media sectors may be advantageous.

Career prospects

Graduates of the Master's in Arts, Entertainment, and Media Management program are well-prepared for a variety of rewarding careers in the arts and media industries. Potential career paths include:

• Arts Administrator
• Event Manager
• Media Planner
• Marketing Coordinator for Arts Organizations
• Public Relations Specialist
• Cultural Policy Advisor

With a strong emphasis on both creative and managerial skills, graduates will find themselves equipped to take on leadership roles and drive innovation in a range of settings, including nonprofit organizations, corporate environments, and government agencies.