Santa Clara University

What you'll study

The programme blends theoretical and practical work across media studies, rhetoric, communication theory and media production. Core topics typically include media history and theory, interpersonal and organisational communication, media law and ethics, research methods for communication, and digital/media literacy.

Students take practical modules in multimedia storytelling and production — for example audio and video production, social media strategy, digital content creation, and data-driven reporting — and complete coursework in areas such as public relations, advertising, and strategic communication. The curriculum is usually structured with general education requirements, major core courses, electives, and a senior capstone or practicum that integrates analytical skills and production experience.

Throughout the degree you will be encouraged to combine critical analysis (media effects, audience studies, rhetoric) with applied skills (editing, producing, campaign planning). Many students also take advantage of elective options or minors across related fields such as journalism, political science, computer science or business to broaden career options.

Entry requirements

• High school completion or equivalent with a competitive academic record; specific GPA expectations follow university undergraduate admission standards.
• Submission of required application materials to Santa Clara University, typically including transcripts, a personal statement or essay, and letters of recommendation as requested by the admissions office.
• Standardised test requirements vary by admissions cycle; applicants should check current university guidance about SAT/ACT policies.
• Transfer applicants need college transcripts and a record of college-level coursework; articulation of relevant credits is assessed on an individual basis.
• International students must demonstrate English language proficiency through accepted tests or other university-approved measures unless exempt.

Career prospects

Graduates move into a wide range of fields that value communication, storytelling and media production skills. Common entry-level and mid-career roles include journalist, digital content producer, social media manager, public relations or communications specialist, advertising account coordinator, content strategist, media analyst, and communications officer for non-profits, corporations or public agencies.

The programme also prepares students for postgraduate study in media studies, communication, journalism, law or related disciplines. Proximity to Silicon Valley and the university’s professional networks support internships and pathways into tech communications, marketing technology, UX research and digital media startups.

Why study at Santa Clara University

Santa Clara University offers a liberal-arts approach grounded in Jesuit values, emphasising ethical leadership and civic engagement in communication work. Small class sizes foster close faculty mentoring and opportunities for collaborative projects and research.

Located in the heart of Silicon Valley, the university provides ready access to internships, industry partnerships and guest speakers from media, tech and communications organisations. Students benefit from hands-on learning through media production facilities and practicum placements that allow them to build portfolios and professional experience before graduation.

The programme’s focus on both critical analysis and applied skills prepares graduates to navigate fast-changing media environments while maintaining attention to ethics and public responsibility.