Kent State University

What you'll study

The programme combines media theory, communication research methods and practical media production. Core areas typically include media and cultural theory, digital media technologies, audience analysis, media ethics and law, and organisational and strategic communication. Students gain training in qualitative and quantitative research techniques—such as discourse analysis, interviews, survey design and statistical analysis—and apply these methods to contemporary media topics.

Depending on pathway, modules and learning activities often cover:

• Media Theory and Criticism – historical and contemporary theories for understanding media institutions, texts and audiences.
• Research Methods – qualitative and quantitative approaches, research design, data collection and analysis for media and communication studies.
• Digital Production and Storytelling – hands-on training in audio/video production, multimedia storytelling, social media content creation and analytics.
• Strategic and Organisational Communication – public relations, corporate communication, crisis communication and message design.
• Media Policy, Ethics and Law – regulation, ethical practice and the societal impacts of media technologies.
• Capstone/Thesis or Practicum – an extended research project, thesis or professional practicum/internship that integrates theoretical and practical learning.

Teaching methods include seminars, lab-based production sessions, supervised research, workshops and internships. Students typically choose between a research-focused route (thesis) and a professional route (capstone or practicum), allowing preparation either for doctoral study or for immediate entry into media professions.

Entry requirements

Applicants should hold a recognised bachelor's degree in communication, media, journalism, a related social science or a discipline demonstrating relevant academic preparation. Admissions take into account undergraduate transcripts, the clarity of academic and career goals in a personal statement, and letters of recommendation.

Additional requirements commonly include:

• A statement of purpose describing research or professional interests and reasons for choosing the programme.
• Two or three academic or professional references.
• For applicants emphasising production, a portfolio or samples of media work may be requested.
• International applicants must demonstrate English language proficiency through recognised tests or prior study in English; specific minimum scores depend on the university's policy.

Some applicants may be invited for an interview. The programme may consider relevant professional experience in place of specific academic prerequisites on a case-by-case basis. GRE scores are not a universal requirement; applicants should consult the department for current guidance.

Career prospects

Graduates leave with a combination of analytical, research and practical skills valued across public, private and non-profit sectors. Typical career paths include:

• Media producer, multimedia journalist or content creator for broadcast, digital platforms and independent production companies.
• Communications and public relations specialist, internal communications manager or corporate communications advisor.
• Social media strategist, audience insights analyst or digital content strategist using analytics and research to shape campaigns.
• Researcher or analyst in think tanks, policy bodies or market research firms focusing on media effects and audience behaviour.
• Academic pathway into doctoral study and teaching in communication and media studies.

Internships and practicum placements with regional media outlets, cultural institutions and corporate communications teams often help graduates build professional networks and translate academic experience into employment.

Why study at Kent State University

Kent State offers a blend of scholarly expertise and applied training in media and communication. The university’s programmes are supported by faculty active in contemporary research across media industries, digital culture and communication practices, and by facilities suited to modern media production.

Students benefit from practical learning opportunities with student-run media outlets and production labs, plus access to internship markets in nearby metropolitan areas. Small seminar cohorts and supervised research ensure personalised mentorship, while the option to pursue either a thesis or practice-based capstone lets students tailor the degree to academic or professional ambitions.

Overall, the programme is designed for those seeking a rigorous, flexible graduate education that prepares them for diverse roles in media, communication and research.