Widener University

What you'll study

The programme combines core management disciplines with specialist marketing and support‑service subjects. Core topics typically include organisational behaviour, managerial accounting and finance, strategic management, operations and quantitative methods for decision making. Marketing‑focused modules cover consumer behaviour, marketing research, digital and social media marketing, brand management and integrated marketing communications.

Study is delivered through a mix of lectures, case studies, group projects and applied assignments. Many students complete a capstone consulting project or practicum that places them with a local company or non‑profit to tackle a real business challenge. Electives allow you to focus on areas such as product management, sales strategy, supply chain, analytics or entrepreneurship, and part‑time and flexible study options are commonly available to accommodate working professionals.

Entry requirements

• A completed bachelor’s degree from an accredited institution in any discipline; degrees in business or related fields are often preferred but not always required.
• A competitive undergraduate academic record. Some programmes list a minimum GPA guideline; applicants with lower grades may strengthen their application with relevant work experience or additional coursework.
• Resume/CV demonstrating professional experience or internships where relevant to the chosen pathway.
• A personal statement outlining your academic and career goals and how the programme will support them.
• Letters of recommendation are typically required or recommended, often from academic referees or professional supervisors.
• International applicants must demonstrate English proficiency through an accepted test unless exempt; additional documentation such as transcripts and proof of previous study may be requested.
• Some applicants choose to submit GMAT or GRE scores if they feel it strengthens their profile; programmes may have guidance on score expectations or offer waivers based on experience.

Career prospects

Graduates move into a wide range of roles across sectors. Typical job titles include business or operations manager, marketing manager, product manager, brand or digital marketing specialist, market researcher, management consultant, and business analyst. The degree is also suitable for those aiming to start or scale a small business, move into sales leadership, or transition into nonprofit and public sector management.

Alumni often find roles in consumer goods, healthcare, financial services, technology, professional services and the public/nonprofit sectors. The emphasis on applied projects and employer engagement helps graduates build a portfolio of work and local industry contacts useful for securing internships or employment after graduation.

Why study at Widener University

• Widener offers a student‑centred environment with relatively small class sizes that allow close interaction with faculty and practical, applied instruction.
• The university has a regional network of employer connections and career services that support internship placement, job search strategy and employer engagement in the Philadelphia metro area.
• Programmes are typically designed for flexibility, with options for evening or part‑time study to accommodate working professionals and opportunities for experiential learning through capstones, projects and local partnerships.
• Faculty often combine academic expertise with professional experience, emphasising real‑world problem solving and skills that employers value, such as teamwork, communication, analytics and strategic thinking.