Syracuse University

What you'll study

The programme builds from fundamental marketing and business courses into fashion-specific topics and international perspectives. In your first years you study core subjects such as Principles of Marketing, Marketing Research, Statistics for Business, Consumer Behaviour and Financial Accounting to create a solid business foundation. As you progress you choose specialised modules that focus on the fashion sector and cross-border trade.

• Fashion-focused marketing modules: Fashion Retailing and Merchandising, Buying and Assortment Planning, Brand Management for Fashion, Visual Merchandising and Store Planning.
• International and supply chain topics: Global Fashion Markets, Sourcing and Supply Chain Management, International Business and Cross-cultural Consumer Insights.
• Digital and analytical skills: Digital Marketing and Social Media for Fashion, E‑commerce Strategies, Fashion Analytics and Forecasting.
• Creative and regulatory awareness: Trend Forecasting, Fashion Law and Ethics, Sustainability in Fashion.
• Capstone and experiential learning: Internship in fashion/retail, industry projects with real clients, and a final capstone or consultancy project that integrates marketing strategy, merchandising and international considerations.

Students are encouraged to take advantage of elective options and cross-disciplinary classes in design, communications and entrepreneurship to tailor learning to career goals. Study abroad and short international study trips are commonly used to gain first‑hand experience of overseas markets.

Entry requirements

Applicants must have completed secondary education equivalent to a high school diploma. Typical selection criteria include academic record/GPA, a personal statement outlining interest in marketing and fashion, and at least one academic reference. Evidence of quantitative ability (through coursework in mathematics or statistics) and strong written communication are advantageous.

Syracuse University admissions may consider standardised test scores where submitted, but policies can vary; check the institution for current guidance. For international applicants, proof of English language proficiency is normally required. Relevant extracurricular activities, part‑time retail or fashion work experience, and a résumé showing involvement in fashion, marketing or business clubs can strengthen an application. Some programmes may invite interviews or portfolio submissions for fashion‑related coursework, depending on the pathway chosen.

Career prospects

Graduates move into a wide range of roles across fashion, retail and broader consumer brands, with an international focus. Common entry and mid‑level positions include:

• Merchandiser or Buyer for fashion retailers and wholesale brands
• Brand or Product Manager in fashion and lifestyle companies
• E‑commerce and Digital Marketing Specialist focused on online fashion sales
• Visual Merchandiser or Store Planner
• Retail Operations or Supply Chain Coordinator with an emphasis on sourcing and logistics
• Fashion PR, communications or showroom representative
• Trend Forecaster or Merchandise Planner
• Consultant or analyst in retail strategy and international market entry

Internships, industry projects and study abroad experiences supported by the university’s career services and alumni network are important stepping stones to employment and can lead to roles in global fashion hubs, regional retail chains and digital-first brands.

Why study at Syracuse University

Syracuse University combines a well‑established business school approach to marketing with opportunities for cross‑disciplinary collaboration in creative fields. Students benefit from experiential learning—industry partnerships, internships, client projects and access to career services that connect graduates to employers in New York City and beyond.

The university’s alumni network and corporate connections help students secure placements in retail, branding and international business roles, while study abroad options and short international programmes support a global perspective that is essential for fashion markets. The campus culture promotes hands‑on projects, entrepreneurship and the ability to combine business acumen with creative practice.