Universidad San Jorge
Dual Degree in Business Administration and Marketing
Business Administration graduates earn a median $41,937 Across 1,597 US programmes, two years after finishing
See the degree grade →A combined undergraduate programme that trains students in company management and contemporary marketing practice, with a strong practical and business-linked approach. Suited to applicants aiming for managerial roles or marketing-specialist positions who want training in digital marketing, market research and leadership skills.
What you'll study
Core learning covers business management alongside marketing and market research. Specific marketing and digital topics taught include:
- Digital marketing strategies
- E‑commerce
- Neuromarketing
- Mobile marketing
- Social media
- Digital marketing intelligence
- Digital content production
The programme also fosters practical business skills through activities such as case studies, company visits, debates and talks with professionals.
Entry requirements
The course page references typical pre-university pathways (for example 2º Bachillerato and advanced vocational training) as part of the admissions information. Specific entry criteria and application steps are provided by the university admissions service.
Career prospects
Graduates are prepared for a wide range of roles in business and marketing, with the intention that they can perform managerial functions or work in specialised marketing positions in Spain or internationally.
Scholarships & funding angle
The programme page notes a 20% study grant; additional scholarships and financial information are available through the university's scholarships and admissions offices.
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