Marywood University

What you'll study

The programme blends foundational marketing courses with fashion‑specific modules and practical studio work. You will study core topics such as consumer behaviour, marketing research, integrated marketing communications, digital marketing and marketing strategy alongside fashion‑focused subjects including fashion merchandising, global sourcing and supply chain, trend forecasting, fashion buying, visual merchandising and product development.

• Core marketing modules: Principles of marketing, consumer behaviour, marketing research, brand management, digital and social media marketing.
• Fashion specialisms: Fashion merchandising and buying, trend analysis and forecasting, fashion product development, retail operations, visual merchandising and e‑commerce for fashion.
• International perspective: Global fashion markets, cross‑cultural consumer insights, international retail strategies and sourcing practices.
• Practical learning: Studio and workshop projects, industry briefs, portfolio development and commercial design exercises.
• Work experience and applied projects: Internships with retailers, brands or agencies, a practicum or cooperative placement, and a capstone project that integrates marketing strategy with a fashion industry brief.
• Optional study abroad: Opportunities to study or take short industry placements overseas to gain direct experience in international fashion centres.

Entry requirements

Applicants are normally expected to hold a secondary school qualification equivalent to a high school diploma. Typical entry is based on a combination of academic achievement and evidence of interest in fashion or marketing.

• A secondary school qualification with satisfactory grades; specific grade requirements may vary by applicant background.
• Personal statement outlining interest in international fashion marketing and career aims.
• One or more academic or professional references.
• Portfolio is not usually required for the marketing pathway but may be helpful for applicants with creative experience; interviews or additional materials may be requested in some cases.
• International applicants will need to demonstrate English language proficiency according to university requirements.

Career prospects

Graduates are prepared for roles across fashion, retail and brand management in domestic and international contexts. Typical entry and mid‑career positions include:

• Fashion buyer, merchandise planner or category manager for department stores and specialist retailers.
• Brand manager, product manager or marketing coordinator for fashion and lifestyle labels.
• Digital and social media marketer, e‑commerce manager or content strategist focused on fashion audiences.
• Visual merchandiser, retail operations manager or store manager.
• Sourcing and supply chain assistant roles with apparel manufacturers or importers, and roles in wholesale or distribution.
• Positions in fashion PR, show production, trend forecasting agencies and consulting firms serving the fashion sector.

Why study at Marywood University

Marywood combines a liberal arts education with professional preparation, supporting students in small classes and with individual faculty mentorship. The university emphasises hands‑on learning, enabling marketing students to work on real industry projects, develop a professional portfolio and complete internships through established local and regional industry contacts.

Students benefit from campus resources such as career services, internship coordination and facilities that support creative work and collaborative projects. The programme’s international focus is reinforced through curricular choices and opportunities for short‑term study abroad or placements that give direct exposure to global fashion markets and cross‑border retail practices.