Eastern Mennonite University

What you'll study

This programme blends a foundation in marketing and business with specialised coursework and practical experience in fashion and international markets. You will take core courses in marketing theory and practice, digital marketing, consumer behaviour and market research; international business courses that address trade, cross-cultural communication and global supply chains; and fashion-centred electives that cover merchandising, retail management, visual presentation and trend forecasting.

• Core marketing modules: Principles of Marketing, Consumer Behaviour, Market Research, Brand Management, Strategic Marketing.
• Digital and retail practice: Digital Marketing and E‑commerce, Social Media Strategy, Retail Management, Visual Merchandising.
• International business modules: International Marketing, Cross‑Cultural Communication, Global Supply Chain and Sourcing, International Trade and Regulations.
• Fashion-focused electives: Fashion Merchandising, Trend Forecasting, Sustainable Fashion and Ethics, Fashion Buying and Assortment Planning.
• Experiential learning: Internship in a fashion or retail business, practicum projects with regional brands or retailers, and a senior capstone integrating marketing strategy with international perspectives.

Programme structure

The degree is delivered through a combination of classroom instruction, cohort seminars, project-based courses and workplace learning. Students complete general education requirements from the liberal arts curriculum alongside business and marketing majors; the fashion marketing pathway is achieved through elective sequences, an internship and a capstone. Opportunities for study away, short-term faculty-led trips or placements with international partners are available to deepen global understanding of the fashion industry.

Entry requirements

Applicants should hold a secondary/high school diploma or equivalent. Typical offers consider the strength of academic transcripts, letters of recommendation and a personal statement that communicates interest in marketing, global business and fashion. EMU evaluates applications holistically and seeks students who will contribute to a community-centred, ethically minded learning environment.

• Academic background: Completion of secondary education with coursework in mathematics and English is expected; performance in relevant subjects will be considered.
• Standardised tests: EMU may make standardised tests optional; check the institution’s admissions guidance for current policy.
• International students: Demonstration of English language proficiency through recognised tests or accepted alternative qualifications is required if English is not the applicant’s first language.
• Additional materials: A résumé and portfolio are not usually required but may strengthen applications from students with prior fashion, retail or marketing experience; applicants should also be prepared to discuss relevant extracurricular activities and internships.

Career prospects

Graduates move into a variety of roles across the fashion and lifestyle sectors, working for brands, retailers, wholesalers, agencies and start‑ups. The combination of marketing skills and international perspective prepares students for positions that require both creative and commercial understanding.

• Fashion buyer or merchandise planner
• Brand or product manager
• E‑commerce and digital marketing manager
• Retail manager or visual merchandiser
• Social media and content strategist for fashion brands
• Sourcing or supply‑chain coordinator for apparel
• Public relations and fashion communications
• Entrepreneurship and boutique ownership

Alumni commonly continue their development through industry internships, graduate study in marketing, international business or design management, or by building a specialised career within the global fashion supply chain.

Why study at Eastern Mennonite University

Eastern Mennonite University offers a liberal‑arts approach to business education that emphasises ethical leadership, community engagement and experiential learning—qualities valued by employers in the fashion and retail sectors. Small class sizes provide close faculty mentoring, and the university’s emphasis on internships and applied projects connects students directly with regional brands, boutiques and retail partners.

Students in the marketing programme benefit from cross-disciplinary collaboration with international studies and sustainability courses, helping them address contemporary challenges in global fashion such as ethical sourcing and responsible consumption. EMU’s supportive campus culture and network of alumni and partner organisations make it a strong environment for students who want practical experience and a values-oriented foundation for careers in international fashion marketing.