University of Massachusetts Amherst

What you'll study

This master's combines theoretical study of media and communication with hands-on and methodological training. Typical course themes include media and cultural theory, political and civic communication, media industries, digital and social media, and visual culture. Core methodological training covers qualitative methods (e.g. interviews, discourse and ethnography), quantitative methods (e.g. survey design, statistical analysis) and mixed-methods approaches. Students normally complete a programme of required core seminars alongside electives and choose from a research thesis, an applied capstone project/practicum, or a comprehensive portfolio.

• Core topics: communication theory, media ecology, media law and ethics, critical cultural studies.
• Methods and skills: qualitative research methods, quantitative analysis, digital research methods, data visualisation for communication research.
• Applied areas and electives: political communication, journalism studies, advertising and public relations strategies, audience studies, social media analytics, documentary production and multimedia storytelling.
• Capstone options: research thesis (suitable for those pursuing doctoral study), applied practicum with a community or industry partner, or a comprehensive project/portfolio demonstrating methodological and substantive competence.

Entry requirements

Applicants are expected to hold a recognised undergraduate degree in communication, media studies, sociology, political science, English, or a related field. Selection typically considers academic transcripts, a personal statement outlining research interests and career goals, and two or three letters of recommendation. A CV or resume and a writing sample (analytical or research-based) are usually required. International applicants must demonstrate English language proficiency through an accepted test or prior instruction in English when applicable. GRE requirements vary by year and applicant background, so prospective students should check the department guidance for current testing policies.

Career prospects

Graduates move into a range of professional roles across media, public, private and non-profit sectors or continue to doctoral study. Typical career paths include:

• Communications and public affairs roles in NGOs, government agencies and corporate communications teams.
• Content strategy, audience development and digital marketing positions in media organisations and tech companies.
• Research and analyst positions in polling, media research firms, think tanks and consultancy.
• Editorial, production and multimedia roles in journalism, documentary and creative media production.
• Progression to PhD programmes for careers in academia or advanced research.

Why study at University of Massachusetts Amherst

UMass Amherst offers a strong blend of theoretical depth and practical engagement within a major public research university. The department features faculty whose research spans political communication, media industries, digital culture and critical theory, providing supervision and mentorship across diverse topics. Students benefit from interdisciplinary links across departments and access to research centres, media labs and community partnerships in the Pioneer Valley. The programme’s balance of methods training, elective options and applied capstone opportunities prepares graduates both for professional roles and further scholarship.