Cost & earnings at University of Nebraska Kearney What students borrow here, and what they go on to earn
The Master’s in Communication and Media Studies at the University of Nebraska Kearney develops advanced skills in media analysis, strategic communication and research methods for students aiming to work in media, public relations, corporate communications or academia. It suits graduates from communication or related disciplines who want a mix of theoretical grounding and applied practice in contemporary media environments.
The programme combines core theory, research methods and applied modules to prepare students for work across media sectors. Typical topics include media theory and criticism, mass communication, digital and social media strategy, organisational and corporate communication, public relations, media ethics, and audience research. Students will also study qualitative and quantitative research methods, content analysis, and media law as they relate to professional practice.
Coursework is usually a mix of seminars, applied projects and either a research thesis or a capstone/practicum. Practical components emphasise campaign design, strategic messaging, multimedia production, and evaluation. Elective options allow specialisation in areas such as social media analytics, persuasive communication, international media, or health communication. Opportunities for internships with regional media outlets, non-profit organisations and businesses are commonly integrated into the programme.
Applicants should normally hold a bachelor’s degree from an accredited institution, preferably in communication, media studies, journalism, public relations, or a closely related discipline. A satisfactory undergraduate academic record is expected; some relevant professional experience can strengthen an application.
Typical application materials include official transcripts, a personal statement outlining academic and professional goals, a current CV or résumé, and letters of recommendation. Some applicants may be asked to provide a portfolio of work (for those focusing on digital media or production) or a writing sample. International applicants must meet the university’s English language proficiency requirements.
Graduates go on to careers across the public, private and non-profit sectors. Common roles include communications specialist, public relations officer, social media manager, content strategist, media analyst, corporate communications manager, broadcast or digital producer, and community relations coordinator. The programme also prepares students for doctoral study or academic careers in communication and media studies when they pursue the thesis route.
Alumni typically work for media organisations, advertising and PR firms, government agencies, educational institutions, healthcare organisations, and businesses that require strategic internal and external communication. The emphasis on research methods also enables careers in audience research, market research, and evaluation roles.
The University of Nebraska Kearney offers a supportive learning environment with small class sizes and close faculty mentoring, allowing personalised feedback on research and applied projects. The department emphasises both theoretical understanding and hands-on skills, giving students practical experience through project-based modules and internship opportunities with regional media and organisations.
Students benefit from access to campus media facilities, communication technology resources, and a regional network of employers. For those considering further study, faculty research supervision is available across a range of contemporary media topics, including digital communication, media policy, and strategic communication.
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