University of New Haven

What you'll study

This programme combines a broad marketing foundation with specialised fashion modules and international business perspectives. Core business and marketing topics include principles of marketing, consumer behaviour, marketing research, brand management, digital marketing and marketing analytics. Fashion-focused subjects explore fashion merchandising, retail buying, trend forecasting, product development, visual merchandising and fashion supply chain management. International content covers global fashion markets, cross-cultural consumer insights, international trade and logistics, and marketing for global brands.

Practical learning is embedded across the degree: students typically complete case studies, group projects with industry briefs, a capstone project that integrates strategy and execution, and an internship in a fashion or retail setting. Electives allow further specialisation in areas such as e-commerce, sustainable fashion, luxury brand management or social media strategy. The programme also encourages study abroad and short industry-exchange visits to major fashion centres where available.

Typical modules and subjects

• Principles of Marketing
• Consumer Behaviour
• Marketing Research and Analytics
• Digital Marketing and Social Media Strategy
• Brand Management
• Fashion Merchandising and Retail Buying
• Trend Forecasting and Product Development
• Fashion Supply Chain and Sourcing
• International Business and Global Markets
• Capstone Project/Internship in Fashion Marketing

Entry requirements

Applicants should hold a recognised secondary school qualification or equivalent demonstrating readiness for undergraduate study. Admissions typically consider academic performance in a college-preparatory curriculum with recommended subjects including English and mathematics; prior study or demonstrated interest in business, art, design or communications is advantageous. Candidates may be asked to submit a personal statement outlining their interest in fashion and marketing.

International applicants whose first language is not English must provide evidence of English proficiency through recognised tests or qualifications. The programme values practical experience, so relevant internships, part‑time work in retail or creative projects can strengthen an application. Specific minimum requirements and admissions tests vary by applicant background and should be confirmed with the university.

Career prospects

Graduates are prepared for roles across the fashion and retail ecosystem, including positions in marketing teams, brand management, e-commerce and retail operations. Typical entry and mid-level roles include:

• Fashion marketing executive or coordinator
• Brand or product manager
• Digital marketing and social media specialist
• Retail buyer or merchandise planner
• E-commerce manager or content specialist
• Visual merchandiser or store planner
• Supply chain and sourcing analyst
• PR, communications and influencer partnerships roles

Alumni also progress to entrepreneur and consultancy roles within the fashion sector or pursue postgraduate study in business, marketing or fashion management. The practical focus and internship placement support students in building professional networks and portfolios valued by employers.

Why study at University of New Haven

The University of New Haven offers a personalised learning environment with small class sizes and close faculty interaction, enabling practical mentorship and project feedback. The College of Business provides core marketing and management expertise while connections to regional fashion, retail and media markets support internships and employer projects. Proximity to major fashion and commercial centres on the US East Coast creates opportunities for industry visits, guest speakers and placement partnerships.

Students benefit from dedicated career services, hands-on experiential learning, and options to tailor studies with electives, internships and study abroad experiences. Faculty combine academic knowledge with industry experience, and the curriculum emphasises contemporary skills such as digital commerce, analytics and sustainable practice that are increasingly important in international fashion marketing.