The Bachelor’s programme in Business, Management, Marketing, and Related Support Services at the University of New Haven provides a practical, career-focused foundation in core business disciplines with options to specialise in areas such as management, marketing, or related support functions. It suits students seeking a four-year undergraduate degree that blends classroom theory with hands-on experience, internships and applied projects to prepare for entry-level professional roles or further study.
What you'll study
This programme delivers a broad business education built around core topics in accounting, finance, marketing, management and operations while allowing specialisation in areas related to management and marketing. The curriculum typically spans four years and combines foundational courses with advanced electives and applied learning.
- Core business foundations – introductory and intermediate courses in financial and managerial accounting, corporate finance, microeconomics and macroeconomics, business statistics and quantitative methods.
- Management and organisational studies – principles of management, organisational behaviour, human resource management, strategic management and leadership development.
- Marketing and communications – consumer behaviour, marketing strategy, digital marketing, brand management, market research and advertising principles.
- Supporting topics – business law and ethics, operations and supply chain fundamentals, entrepreneurship and small business management, and information systems for managers.
- Data and decision-making – courses in business analytics, decision support systems, and applied statistics to support data-driven management.
- Capstone and experiential learning – practicum, capstone project or consulting-style course that integrates learning across subjects; many students complete internships, co‑op placements or applied projects with industry partners.
- Electives and concentrations – options to focus studies through electives or a concentration in areas such as marketing, management, international business, or business analytics, depending on availability.
Entry requirements
Entry typically requires successful completion of secondary education with a competitive academic record. Applicants are expected to demonstrate strengths in mathematics and written communication and to submit high school transcripts.
- Standard academic requirement – completion of secondary school/ high school diploma or equivalent with satisfactory grades; specific GPA expectations vary by applicant pool.
- Supporting documents – official transcripts and a personal statement; some applicants may be asked for one or more letters of recommendation.
- International applicants – evidence of secondary credentials equivalent to the domestic requirement and proof of English language proficiency where applicable (for example, recognised English tests or other institutional measures).
- Transfer applicants – accredited college or university transcripts for transfer credit evaluation; prior coursework may be assessed for fulfilment of core or elective requirements.
- Additional considerations – relevant extracurriculars, leadership experience, internships or work experience in business-related settings can strengthen an application.
Career prospects
Graduates enter a wide range of entry-level roles across private, public and non-profit sectors. The programme emphasises practical skills employers seek—analytical thinking, communication, teamwork and applied business knowledge.
- Typical job titles – business analyst, marketing coordinator, sales representative, management trainee, operations or supply chain associate, human resources assistant, and digital marketing specialist.
- Career paths – progress can lead to specialist marketing or management roles, project management, product management, account management, or leadership positions after gaining experience; some graduates move into consulting, finance, or start their own businesses.
- Further study – graduates often pursue graduate degrees such as an MBA or specialised master’s programmes in marketing, analytics or finance to accelerate career advancement.
Why study at University of New Haven
The University of New Haven offers a career-oriented business education emphasising applied learning and industry engagement. Students benefit from small class sizes, faculty with practical experience, and structured support for internships and career placement.
- Practical focus – curricular emphasis on experiential learning, including internships, cooperative experiences and capstone projects that connect students with regional and national employers.
- Student support – dedicated career services, mentoring, student-run business organisations and networking events to help develop professional skills and job readiness.
- Opportunities beyond the classroom – options for study abroad, multidisciplinary projects with other schools on campus, and access to local business networks in the New Haven and greater Connecticut area.
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